Do you want to start a layers poultry farm and build wealth?
Listen to this..
True story:
“I slaughtered and ate all my layer birds – One farmer I interviewed”
(Layers chicken in a farm)
That’s what happens when you rush blindly into layers chicken farming without a plan.
Yes you can build wealth and achieve financial freedom just by keeping layers.
But many beginners dive in without the right knowledge—and end up losing time, money, and hope on farms that never take off.
Don’t be that person!
In this post, I’m going to walk you through a simple, step-by-step guide on how to start a layers poultry farm—even if you have zero knowledge, no money, and no idea where to begin.
Let’s get started…
STEP 1 : JOIN SECRET LAYERS
Yes, join us.
Are we promoting our blog?
Yes…and no.
Here’s why.
Before starting anything in life—especially something as delicate and costly as poultry farming—it’s wise to learn from someone already doing it successfully.
Think of it this way:
Would you go mountain climbing without a guide?
No?
Then don’t go into layers farming without one either.
Proven models help you start ahead and take you further than you could go on your own.
(How proven models can help you start a layers poultry farm: From Millionaire Real Estate Investor)
Secret Layers exists to give you:
Simple and practical information that helps you avoid failure.
Daily tips to help you actually run your farm, not just dream about it.
A community of people just like you—starting small, aiming big.
Ask yourself:
How will you raise your chickens right?
Who will teach you about markets, pricing, and policies?
Who will motivate you when you feel like quitting?
How will you even know the best breeds?
At Secret Layers, we’re building a tribe—a family of dreamers, doers, and believers. People like you.
And guess what? You don’t have to walk this path alone anymore.
So join us.
👉 Register below for free to get access to Secrets Layers resources.
Enter your email to get a free copy of my free Purpose Planner and regular Layer Chicken Digest tips via email:
“PURPOSE PLANNER”
I recommend you maximize and apply every bit of information you will get from Secret Layers.
STEP 2 : CREATE A PLAN
Congrats! You’ve joined the community. Now what?
(Create a plan before you start a layers poultry farm)
Let’s be clear:
A layer farm is a business first, a farm second. And every business needs a plan.
Not a long, boring 50-page plan for the bank.
I mean a real, working, personal plan just for you.
Let me share a little secret with you.No a big one:
Business plans don’t fail because of what’s written in them.
They fail because of what isn’t written.
Nobody plans for losing a loved one.
Nobody plans for fire, theft, or sickness.
But these things happen.
What protects you is vision—knowing where you’re going. That’s your anchor when life gets rough.
Ask yourself:
How many chickens do I want to keep?(5000, 10000)?
What do I want my farm to look like in 5 years?
Do I want to sell just eggs—or also manure, chicks, feed, or liquid eggs?
Here’s a simple plan you can start with:
🥅 Goals
How big? (In terms of Birds, Revenue, Customers, Employees)
How many birds are you going to start with?
🎯 Mission
What is your reason for doing this beyond money?
🥚 Product
Are you going to sell eggs only?
Or you’ll also sell manure, feeds,or hatching chicks?
⚙️ Systems
How will the farm run daily?
Will you hire?
If so, how will you train and manage them?
🛡 Legal
Planning to process, hatch, or produce feeds? You’ll need government approvals.
📢 Communication
Who will buy your eggs?
Marketing – How will your buyers find you?
Sales – How will you sell your eggs?
What’s your customer service plan?
💰 Cashflow
Many buyers pay farmers 30 to 90 days later.
How will you survive while waiting to be paid?
This sounds like a lot—but we’ll simplify all of it for you in future posts and give you templates and checklists.
STEP 3 : GET YOUR MONEY
You’ve got the knowledge and the plan. Now you need the cash.
⚠️ Warning:
If your goal is 10,000 birds, do not wait until you have enough money to start with 10,000 birds.
Truth is, you won’t get that money. Or you’ll get it when you’re 60.
And even if you do…
Do you really think you can run a 10,000-bird farm on your first try?
If you do – I like your confidence,but let’s be real.
Start with what you can manage. Learn. Grow.
In future posts, we’ll break down exact costs for starting with 100, 300, 500, or 1,000 birds.
Here are the basics you’ll need to budget for:
Water source (plus tanks)
Chicks
Housing
Feeds (Up to point of lay)
Vaccines and supplements
Equipment (Feeders, drinkers, etc.)
Salaries (If employing help)
Miscellaneous (Transport, marketing)
Knowing your startup cost saves you from running out of money before your chickens even start laying.
STEP 4 : GET YOUR MARKET
You are not keeping layers so you can eat all the eggs yourself.Or worse your birds.
Let me tell you a true story..
A farmer got so frustrated with losses and high feed costs, he slaughtered and ate his own chickens for 3 months straight. Of course sometimes adding it on greens.
“Alikula mali.”
Don’t be that farmer.
Talk to potential buyers before you start.
Neighbours
Schools
Shops
Hotels
Bakeries
Ask them:
How much they buy eggs for?
How often they buy?
How and when they pay?
If they don’t match your goals, move on. Get a buyer who does.
If possible, get a supply contract.
It’ll give you confidence and reduce panic when eggs start coming in.
But don’t let market worries stop you from starting.
Layers take around 18 weeks to start laying, so you have about 4.5 months to find your buyers.
STEP 5: GET A GUIDE
You’re doing great.
You’ve joined Secret Layers.
You’ve created your plan.
You’ve secured your money.
You’ve found a market..
Now get yourself a guide.
Yes, we (Secret Layers) will guide you through content.
But we’re not offering one-on-one help yet (it’s coming).
So here’s what to look for in a real-life mentor:
1.They are actively keeping layers (not just talking about it)
2. They are affordable (could be your neighbour or someone you know)
3. They are accessible (you can reach them when you need them)
Why does this matter?
Because farm problems don’t wait.
Delayed intervention can be the reason between losing 2 birds and losing your entire flock.
It can be the difference between making millions and losing millions – literally.
Get a reliable person who can help when you need them most.
STEP 6 : START
You’ve done it all.
It’s time.
Start.
Not tomorrow. Not when you have the perfect plan. Not when you have millions. START NOW.
You won’t make money from a farm that only exists in your mind. You must take action.
Think big. But start small.
Every big layer farm you see started in someone’s mind—and with one step.
Maybe you only have money for a water tank today. Start there.
Maybe you can build the chicken house next month. Good. Do that.
Start with what you have. Grow with what you get.
You’ve waited long enough.
Don’t delay your dreams any longer.
As you may have noticed:
This guide is for the complete beginner—someone who has the dream, but no information, no plan, no money, no market, and no guide.
It’s not a strict rulebook to be followed religiously. It’s a proven path.
Feel free to improvise and adapt it to fit whatever point you are.
If you’ve already completed one or two steps—great. Just jump to the next one.
I however recommend that whatever you do, don’t skip Step 1.
👉 Register below for free to get access to Secrets Layers resources.
Enter your details to grab a copy of the printable free guide and regular Layer Chicken Digest tips via email:
“6 SIMPLE STEPS TO START A PROFITABLE LAYER POULTRY FARM”
We’re all learning. None of us knows it all.
But together, we go farther.
Carlos Deche
secretlayerske@gmail.com
carlosdeche4040@gmail.co.ke
secretlayers.co.ke
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