Are You Carrying Buckets or Building a Pipeline?
Once upon a time, there was a small village.
It was a good place to live.
But there was one big problem.
There was no water unless it rained.
So the village elders made a decision.
They asked people to apply for a contract to supply water daily.
Two men were chosen: Ed and Bill.
The elders wanted competition.
They believed it would keep prices low and ensure steady supply.
Ed
Ed started immediately.
He bought two metal buckets.
Then he began walking to a lake one mile away.
Every day.
Morning to evening.
He filled the buckets and carried water back to the village tank.
It was hard work.
But he was happy.
He was making money.
And he had a secure contract.
Every morning, he woke up early.
He made sure the village had water before people woke up.
He worked every single day.
Bill
Bill disappeared.
For months, nobody saw him.
Ed was happy.
He thought he had no competition.
But Bill was not resting.
He was planning.
Instead of carrying buckets, Bill did something different.
He wrote a plan.
He created a company.
He found investors.
He hired people to help him.
Then he came back with a construction team.
Within one year, they built a pipeline from the lake to the village.
The New Beginning
At the launch, Bill made some announcements:
His water was cleaner
His supply was 24/7
His price was 75% cheaper
The villagers were excited.
They rushed to his tap.
The Mistake
Ed reacted fast.
He reduced his price.
He bought more buckets.
He worked even harder.
He hired his sons and other villagers to help him.
Now they worked day and night. When his boys went off to college he said to them, ‘Hurry back because some day this business will belong to you.’
But maybe there was a problem.When his son’s left for college, they never came back.
Later on, he faced worker issues. Complains of having to carry one bucket per trip instead of two.
Costs increased rapidly.
Work became harder.
Plan Number 2
On the other hand, Bill did not stop there.
He thought bigger.
“If one village needs water, others do too.”
So he expanded his system.
He built pipelines to many villages.
Now, he only made a small profit per bucket.
But he delivered millions of buckets daily.
Even when he slept, people consumed water and money kept coming in.
Let’s Compare The Two
Ed worked hard his whole life.
Bill built a system that worked for him.
Ask Yourself..
Are you carrying buckets?
Or are you building pipelines?
Are you working hard?
Or are you working smart?
Now Back To Farming
In farming, this is very important.
You can:
Sell eggs , milk, meat or vegetables daily and struggle
OR
Build a system that scales (distribution, contracts, automation)
One is hard work.
The other builds freedom.
If you want real success:
Stop thinking like Ed.
Start building like Bill.
This story is adapted form the book Cashflow Quadrant by Robert Kiyosaki.
If you want to learn how you can start and run a profitable layer poultry farm(Like Bill) get this Free Layer Poultry Farming Guide.
See you next Friday!
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