This is an old story about a poor farmer.
One morning, as he went to check on his goose, he noticed something unusual sitting in the nest — a bright, heavy, golden egg.
At first, he doubted it. He thought it was some trick. He almost tossed it aside.
But something held him back.
He took it for evaluation, and to his shock, the egg was pure gold.
The next morning, the same thing happened.
And the next.
Day after day, the goose produced a golden egg.
Slowly, the farmer’s life changed. His poverty faded. His confidence grew. His small farm started to feel like a miracle.
But as his wealth increased, so did his impatience.
He grew tired of waiting for one egg each day.
He wanted all the gold immediately.
So he made a dangerous decision: he slaughtered the goose, hoping to find a pile of golden eggs inside.
When he opened it, the truth hit him.
There were no golden eggs inside.
And there was no goose anymore.
He had destroyed the very source of his success.
In Stephen Covey’s book : The 7 Habits Of Highly Effective People, this is what he says…
Within this parable is a natural law — the real definition of effectiveness. (Which in the farmers context I’ll say profitability)
Many farmers think profitability means producing more. More output. More results. More action.
But the story shows a deeper truth: profitability is always a balance between what you produce (the eggs) and the capacity or asset that produces it (the goose).
If you chase results and ignore the source, you lose everything.
If you only protect the source and forget the goal, you will starve.
True success comes from managing both — production and production capacity — at the same time.
Let me know in the comments how you are managing production and production capacity on your farm.
See you next Friday!
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