Secret Layers

Tag: Poultry farming

  • Why It Might Be Time To Quit Farming And Walk Away – Sunk Cost Fallacy

    What if I tell you maybe it’s time you actually killed that farm of yours.

    Yes. It might be time to sell everything.
    The birds. The animals. The houses. Maybe even walk away and start something new.

    I know. That sounds crazy coming from me.

    For the last 8 months I have been writing this blog, I have shown you my farming journey.
    I have shown you how farming can make you money. I have shown you how it can ultimately give you financial freedom.

    But today, let’s look at things from a different angle.

    Something Strange Was Happening

    Many years ago, economists noticed something odd.
    New businesses were losing money. A lot of money. More than they should.

    You might say — “Carlos, that’s normal. My small business hasn’t made a profit in six months.” And you’re right. Losses happen.

    But this was different.

    These businesses kept losing money for a long time. Way longer than made sense.


    That made the economists ask:
    Didn’t they see it happening?
    Couldn’t they spot the pattern?
    What were they waiting for?

    Then they noticed something else. Governments were doing the same thing. Losing money. Money that could have been saved if someone had acted sooner.

    That’s when the name Sunk Cost Fallacy was coined.

    The Sunk Cost Fallacy

    What Is The Sunk Cost Fallacy?
    It is simple.
    It is when you keep doing something because of what you have already put into it instead of looking at the outcome.
    Even when it is clearly not going to work.

    Time. Money. Effort.

    Here are some good examples..
    You keep watching a boring movie. Why? Because you already paid for it.

    You stay at a job you hate. Why? Because you have already been there 10 years — even though there is no promotion coming.

    You stay in a bad relationship. Why? Because you have already been together for 2 years.

    That is the sunk cost fallacy.

    The $9 Million Board Meeting

    Here is what it looks like in a real business.

    A company puts its best people, its money, and two years into a new product. The product flops. Almost no one buys it. The few who do won’t even tell their friends about it.

    So they have a board meeting..

    Person 1: We should kill this project. It is not working.


    Person 2: I agree. The market doesn’t want it.


    Person 3: But we have already put in so much time. (The beginning of the sunk cost fallacy)


    Person 4: Yes. And so much money. This is one of our biggest projects ever.


    Person 5: Think about all those 20-hour days we worked. Remember the commitment we made?

    They decide to keep going.
    At this point, they have lost $1 million.

    13 Months Later…

    Person 1: I think we should shut it down. It’s not going to work.


    Everyone else: Yeah. Kill it.

    Short meeting. But now they have lost $10 million.

    Why didn’t they stop at the first meeting?

    Sometimes Quitting Is The Right Move

    I believe in hard work. I believe in not giving up.

    But sometimes, quitting is the smartest thing you can do.

    A job. A career. A business. A project.
    Codie Sanchez, author of Main Street Millionaire, once said on her X page: “Quitters are winners.”

    Controversial? Yes. But think about it.

    Winners quit their bad habits. Their bad friends. Their bad environments. Their bad jobs. And then they go on to win with better ones.

    That is what she meant.

    Farmers Are Not An Exception

    Many farmers keep pouring money into a farm that makes zero profit. Whether it’s poultry, livestock or crops. It doesn’t matter.

    The scariest part? Most of them don’t even know they are losing money.

    If that is you right now — it might be time to put the hoe down and walk away.

    African man crying used to illustrate sunk cost fallacy.
    Maybe it’s time to quit that farming project and look for other viable opportunities.

    So How Do You Know When To Quit?

    Here are four things to ask yourself.


    1. Do you hate what you are doing?

    Pushing through something you hate helps no one. Not you. Not the people around you. Find something you actually like doing.


    2. Have you truly tried everything?

    Most people quit too early. They try 10 things and say “it didn’t work.” You need to try an unreasonable number of things first. Different methods. Different tactics. Different experts. Then, if nothing works — you have your answer.
    This is the most important one.


    3. Ask yourself: would I start this again today?

    Forget the past. Forget the money and time you already spent. If you were starting fresh today — would you choose this again?
    If the answer is no, that tells you something.


    4. Set your “kill criteria” before you start.

    Before you begin anything — a farm, a business, a project — decide in advance what will make you walk away. Write it down. When you hit that line, you walk. No guilt. No regrets.


    (This is one of the topics I’m considering to put in the farming bool I’m writing – Before You Farm. Tell me what you think in the comments)


    Quitting Doesn’t Make You A Quitter. It Makes You A Pivoter.

    Walking away from something that is not working does not make you weak.
    It makes you smart.

    For a deeper look at this topic, I recommend the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke.


    What are your personal thoughts on quitting? Drop your thoughts in the comments.

    If you want to learn how to start and run a layer poultry farm profitably — grab the Free Ebook below👇🏿

    Free beginners guide to starting a profitable layer poultry farm. Step by Step guide.
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    See you next Friday!

  • The 7 Farming Books That Will Make You A Millionaire

    So you want to become a successful farmer, and everyone keeps telling you to read books.

    The problem is, most farmers do not have the time for that.

    Over the past two years, I have gone through hundreds of books.
    More than 40 of them were focused on farming.

    Some were practical.

    Others were too focused on specific farms.

    A few were very general.

    Some were investigative.

    Others were memoirs.

    These are the ones I liked most.

    In this post, I will break down 7 of those books into the core lessons you can actually use on your farm.

    Now, I am still in the building and learning phase of my farming journey (as of 2026).

    Most of my time has gone into studying, observing, and learning from successful farmers across Africa and the world.
    That is how I have been preparing to do this the right way.


    If you apply the lessons in this post, you will have a clearer direction and stronger principles for your farm.

    1. You Can Farm by Joel Salatin

    This is the first farming book I ever read.
    Joel Salatin is one of the most well-known farmers in the world.

    Search his name and you will quickly see his strong views on farming and even politics.

    He has written over 14 books and co-authored others.
    And yes, he is a farmer.

    So much for the idea that farmers are not thinkers.

    You can farm - Farming book by Joel salatin
    You Can Farm by Joel Salatin. The first ever farming book that I read.

    Here’s What You’ll Learn..

    How to develop a vision for your farm.
    Many farmers ignore this at the beginning.
    Later, they are forced to figure it out the hard way.


    The 10 commandments for succeeding in farming.
    These focus on discipline and commitment.
    One key idea he emphasizes is being resourceful, which is something I strongly agree with as I say in my DR.STARR Framework.

    How to start and grow your farm
    You do not have to stay small or repeat the same thing for years.

    2. Your Successful Farm Business by Joel Salatin

    One of the best pieces of advice I ever heard is this: read authors, not just books.

    That is why I picked another book by Joel.

    Compared to You Can Farm, this one focuses on running the farm as a business.

    Here’s What You’re Going To Learn…

    Principles for running a farm business.
    Can you imagine, these include living frugally.
    Many farmers make money, then spend it badly and struggle the next season.


    Direct marketing
    Selling directly to customers is one of the best ways to increase profit.


    Using a team well
    A team is not a problem.
    Think of it like adding a turbo to your farm when managed properly.


    New opportunities in farming
    These include agritourism, edutainment, and farm schools.

    3. Start Your Farm by Forrest Pritchard and Ellen Polishuk

    If you have common questions about farming, this book answers them.

    Ellen and Forrest go deep into beginner concerns.

    This Is What You’ll Learn..

    How to learn farming
    You do not always need formal agricultural school.

    Do you need land to start?
    The answer is not always what people expect.


    The importance of the market
    This is one of the strongest parts of the book.
    It is given a lot of attention for a reason.
    I have talked about this many times.
    The market is often more important than capital.
    Many farmers ignore this, get into production, and struggle later.
    I almost made the same mistake myself.

    4. Mini Farming by Brett L Markham

    If you are concerned about the food you buy and want to produce your own, this book is for you.

    Many people think lack of land is the main problem.

    That is not always true.

    What You’ll Learn In This Book..

    You do not need large land.
    Not 10 acres.
    Not 5.
    Not even 1 acre.
    You can farm on 1/4 acre

    That small space can support crops, poultry, and livestock.

    How to become self-sufficient
    You can produce most of your food at home.


    How to preserve and sell surplus
    Extra production should never go to waste.

    5. Glorious Beef by Pat La Frieda

    Think about this for a moment.

    What if your farm supplied top restaurants and supermarkets in your country?

    That is the level this book shows.

    It is a story of how a small family business grew into a multimillion-dollar company.

    Here’s what You’ll Learn..

    Farming is business
    Decisions matter just as much as production.


    How to grow a serious operation
    You see what it takes to build something big.


    Working with other farmers
    Collaboration can help you scale.


    Understanding product quality
    Knowing what makes the best product (beef, meat, eggs or whatever) is part of the business.

    After reading this, I started thinking differently about the quality of food that I eat,especially beef.

    6. Invisible Giant by Brewster Kneen

    Have you ever heard of Cargill?
    It is one of the largest private companies in the world.

    At one point(2025), it had over 150,000 employees and revenue over $150 billion.

    This book shows what it takes to build something like that.

    Here’s What You’ll Get From It..

    Understand scale.

    Big companies grow through systems and time.


    Applying the lessons on a small farm.
    You can still use these ideas even at a small level.


    Think big
    Growth starts with mindset.
    You may not build something that large.
    Still, the thinking can push you ahead of many farmers.

    7. 40 Chances by Howard G Buffet,with Howard W Buffet, forwarded by Warren E Buffet

    Yes, this is from the Buffett family.

    Three generations connected to business and impact.

    This book focuses on purpose.

    What You’ll Learn..

    You only have a limited number of seasons
    Farming time is not endless.

    About 40 to be exact. Hence the name 40 Chances.


    Purpose matters
    Farming is not just about money or status.


    You need direction
    Vision, mission, and values keep you going when things get hard.


    Farming affects the world
    Food production connects to hunger and global challenges.


    This book helps you see farming in a bigger way.



    These are the 7 books I wanted to share with you.

    As you can see, farming is not just about farming.
    There is business.
    There is self-sufficiency.
    There is purpose.


    I will keep updating this list as I continue learning.

    You only need one idea from a book to change your farm.
    And you never know which book that is.

    Before You Go

    I am currently writing a book for farmers whose main theme is ‘Before You Start Your Farm’

    If you’re reading this after the book is out, make sure you get yourself a copy.


    For now, I have created two simple guides:


    If you want to start a profitable layer poultry farm, get this Free Guide.

    Free beginners guide to starting a profitable layer poultry farm. Step by Step guide.
    Name
    Limited access. Join other serious farmers who have taken the guide and get support.


    If your chicks keep dying in the first month, get the free brooding guide.

    Free Brooding Guide For Poultry Farmers. Zero (Minimal) Mortality Brooding. How To Brood Your Chicks Like A Pro. By Carlos Deche Guide At Secret Layers

    Name
    Limited access. Join other serious farmers who have taken the guide and get support.

    Both are practical and easy to apply.


    See you next Friday!

  • The Story Of The 623 Silent Chickens

    A Cold Morning On The Farm

    It was one of those cold mornings that make you hug your jacket tighter.
    Niss woke up refreshed. She’d slept deeply, peacefully. Nothing special had happened, but she felt calm inside — ready for another day on her layer poultry farm.


    She went to her storage room to measure feed for her 22-week-old layer chickens. The morning was quiet.Too quiet.

    Even as she neared the chicken house, not a single cluck or flutter broke the silence.

    > “They must have slept well… just like me,” Niss thought with a smile.


    But her smile faded. Her birds were never this quiet during feeding time.
    Her heart began to race.


    A Silent Chicken House

    After disinfecting her shoes, she opened the door…..

    and froze.

    Inside, her chickens lay still on the litter.
    Not one moved.
    Not one made a sound.

    She felt dizzy. Her chest tightened. She reached for one bird — cold. Another — the same.
    All gone.

    623 layer chickens. Silent. Dead.

    Tears rolled down her face.
    She had done everything right — all vaccines, feeding schedules, and hygiene routines.
    There hadn’t been any sign of a disease outbreak nearby.

    When Everything You Did Right Still Fails

    Niss called the vet, her voice shaking. He arrived quickly, calm but serious.

    > “Did you notice any signs of disease?” he asked.

    “No,” Niss said. “They were fine last night. Though they didn’t finish their feed… and one bird looked sleepy, but it woke up.”


    The vet took a few samples for postmortem testing and left her with words she would never forget.


    Lessons No One Talks About

    Chicken feeder and chicken coop, probably for layer chicken in the background.
    One day your chicken might all die. Not because you did something wrong, but because it just happens sometimes.
    You have to be ready so you don’t give up.


    ✅ Diseases still attack even when birds are vaccinated.


    ✅ Vaccines are not 100% effective — always watch your flock closely.


    ✅ Isolate any sick-looking bird and call a poultry vet immediately.


    ✅ Never eat dead birds — you don’t know what killed them. It’s not safe for you.


    ✅ Sometimes, even when you do everything right, bad things just happen.

    That day broke Niss’s heart.
    But it also reminded her that farming isn’t just about feed and vaccines.
    It’s about expecting for the worst and being ready, patience, discipline, and resilience.

    Just like DR.STARR.


    Because sometimes, you can do everything right… and still lose.
    What matters is what you do next.

    💬 Your Turn

    Have you ever lost birds suddenly on your farm?
    Share your experience in the comments — your story might help another poultry farmer avoid the same pain.



    👉 Get a Free copy of my Layer Poultry Farming Guide and regular Layer Chicken Digest Tips here👇🏿

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
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    Limited access. Join other serious farmers who have taken the guide and get support.

    See you next Wednesday!

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Village Witch And The Farmer

    A Quiet Night Turns Strange

    Niss had just sold off her first batch of ex-layers.
    It had been a successful run — her birds maintained an impressive 80% laying rate the entire period. For a first-time farmer, that was nothing short of amazing.

    Now, she was taking a one-month break before bringing in her next batch. The chicken house needed time to dry after disinfection — an essential step to prevent disease transmission to new chicks.

    But that also meant no income for a whole month.

    She didn’t have enough savings to build another chicken house.
    And for a moment, she wondered, What will I do now?

    Voices In The Dark

    That night, around midnight, Niss was woken by faint voices outside her house.
    A woman’s voice.
    It sounded like she was talking to herself.

    “Is that the village witch?” Niss thought, half terrified.

    She sprang out of bed and crept toward the door.
    As she reached the hallway, the voices grew louder — but now there were two people.

    Her heart pounded hard, pumping litres of blood to her legs, ready to sprint for her still-short dear life.

    Then it hit her.
    Wait. That’s coming from my daughters’ room.

    She froze. Are they—? She didn’t want to finish that thought.

    Listening closer, she realized the voices were indeed her two daughters.

    When she asked why they were awake at midnight, their answer confused her even more. Something about a “masterclass” and “techniques” and “digital something.”

    Niss didn’t get it — not that night. She went back to bed, uneasy but curious.

    The Morning Revelation

    By morning, after another round of questioning, she finally understood:
    Her daughters had been attending an online masterclass on professional knitting.

    That surprised her — but it also sparked a thought.
    What if I did the same?

    What if she taught others what she already knew so well — layer poultry farming?

    She had seen people online making money teaching what they knew. Some even lived lavishly — nice cars, big houses, flashy lifestyles.

    Before she could dream too far, her daughters interrupted her thoughts.

    > “Mama, stop there,” they said.
    “That internet life is a lie. But you can make money from YouTube — not to buy a sports car, but enough to cover slow months like this.    ”


    That was all Niss needed to hear.

    “Then show me how,” she said eagerly. “I want to start right now!”

    Her daughters laughed.

    > “Chill, Mama. Take it slow. Remember how you prepared before starting your layer farm? That’s what you need to do for this too.”

    They were right.

    Before she started her poultry business, Niss had done months of research — visiting farms, asking questions, taking notes. Skipping that process now would be against her own rules.

    She had to learn again — this time, about content creation and online education.

    The Turning Point

    That morning, Niss made up her mind.
    She would teach poultry farming online, just like she raised her chicks — step by step, carefully, consistently.

    She would share her knowledge through videos, blog posts, and stories that help other farmers grow.

    Maybe it would work. Maybe it wouldn’t.
    But she was determined to earn that extra income — while teaching others the craft she loved.

    Why Don’t You Try It?

    If you’re a farmer, you probably have mountains of knowledge and experience others would love to learn from.

    And sometimes, there are slow months — when you’re between flocks, waiting for the next batch, or the market is just quiet.

    That’s when creating content can become your second source of income.
    You teach, you inspire, and you make a little extra money — all while building your farm into a loveable, trusted brand.

    So why not try it yourself?
    Start small. Start real.
    And remember, every great farm — and every great brand — starts with a single story.

    Get a Free copy of my Beginner Layer Poultry Farming Guide here.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name
    Limited access. Join other serious farmers who have taken the guide and get support.

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Funeral (Part Two)

    If you missed part one read it here before you proceed👇🏿

    The Funeral (Part One)

    August 4th, 2025 — Monday

    “Bye. Have a good day,” Niss said to the pickup driver.

    She wiped her forehead. That was too much work for one day. All she wanted now was rest.

    Just as she reached for her door, she heard a voice behind her.

    “Enye.”

    Enye is a Mijikenda word that means The Owners. It’s used as you would say, Hello. Anyone home?

    Niss sighed. Who is this now? I just need a break.

    “Enye,” she answered back, walking toward the gate.

    It was her friend.

    After ten long minutes of African-style greetings and laughter, her friend finally asked,
    “I saw a pickup. What was it here for?”

    What? Niss wondered. You came all the way here just to ask that?

    Anyway.

    “Those were feeds,” Niss said. “I bought feeds for my birds. They were just delivering them. How are you doing with yours?”

    “Oh, me…” Her friend paused and smiled.

    “You see, I realized that feeds are the most expensive cost on a layer farm.”

    “Yes, that’s true,” Niss said confidently. “I spend crazy amounts of money on feed.”

    “And I figured out the best way to cut that cost,” her friend went on, “is to make your own feed.”

    She sounded proud.
    “So now I’m talking to some farmers and companies — maize, soybeans, sunflower — trying to make deals so I can get the raw materials. That way, I’ll make my own feed. If I cut that cost, I’ll get more profit. These feed companies are exploiting us. I won’t be one of their victims.”

    Niss nodded politely.

    “Anyway, have a good day,” her friend said, turning toward home.

    Niss just stood there. Her mind echoed one word: Why. Why. Why.

    The Funeral (2)

    October 15th, 2025 – Wednesday

    Niss’s phone rang.
    It was her friend again.

    She picked it up half-heartedly.

    “Guess what, Niss! I’ve gotten the contract!”

    “What contract?” Niss asked, confused.

    “For Ngerenya Secondary School! I talked to the principal. I told him I’m starting a one-thousand-bird layer farm and that I’d like to supply them eggs every week. And he said yes! I’m so happy.”

    She went on, voice bubbling with excitement.
    “Now I just need two more schools, and all my eggs will have a market once I start producing. I won’t even struggle.”

    Niss felt heat rising in her chest. Her hands trembled.
    Anger boiled inside her — not hate, but the kind that burns when someone just doesn’t get it.

    She took a deep breath and said it.

    “Friend.
    Number one — the principal lied to you.
    Number two — and most important — start your damn farm.

    Which eggs will you sell?
    Who will you be making the feeds for?
    Which chickens did you buy the land for?

    START your farm.”

    Then she hung up.

    Yellow day old layer chicks.Definitely still in brooding out on the farm with a spade - a commonly used farm tool/equipment
    It’s heartbreaking seeing your chicks.Whether on day one of arrival or any other time.

    Was that the death of a dream?

    Was it the end?

    Was that the end of their friendship?
    Niss didn’t know.
    But at least she knew she’d told her friend the truth.


    Are you like Niss’s friend?

    You keep planning.
    You keep talking.
    You keep making deals.

    But you never start.

    If that’s you — start now.

    Register below to get this Free Layer Poultry Guide and Regular Layer Chicken digest tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.


    Name
    Limited access. Join other serious farmers who have taken the guide and get support.

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • How To Start A Layer Poultry Farm:5 Things Every Farmer Must Know

    Did you know that nearly 80% of small layer chicken farms fail within the first two years?

    Not because the birds died but because the farmer ran out of purpose,knowledge or a clear plan.

    Imagine standing at your farm,with your first day old layer chicks, full of excitement..

    But a few weeks pass and you’re not sure if you’re heading towards success…or sinking costs.

    That moment you question everything

    ‘Why am I doing this?’ is exactly where many would be farmers give up.

    But behind every lasting profitable layers farm, there’s a farmer who asked better questions ,stayed committed,built real skills and treated his/her farm like a business – even before the eggs started rolling in.

    In this post, you’ll learn how to start a layer poultry farm with the 5 game changing things every serious layers poultry farmer must master.

    Let’s start..

    1. Know Your Why

    Before sinking time and money into chicks, ask yourself:

    Why do you want to start keeping layers?

    Is it the profit, the passion for poultry, or the dream of feeding your community?

    What deeper purpose drives you?

    Are you looking to quit your desk job? Provide for your family? Serve others?

    Your why is what keeps you going when things go wrong—because they will.

    Without a powerful motivation, many farms go under when challenges arise.

    A good technique is the “3 Whys” Exercise:

    Why 1…Why do I want to start layers farming? (To make money)

    Why 2…Why do I want to make money? (To support my family)

    Why 3…Why do I want to support my family? (To insure my children’s future)

    There you have it: a soul-deep why to inspire you daily.

    Memorize it.Refer to it.Live by it.

    Discover your why by doing the 3 Why Exercise.

    Download The 3 Why Exercise

    Secret Layers – Discovering my WhyDownload

    2.Believe You Can Be Wealthy From Layers Chicken Farming

    Yes, you can build serious wealth from a layer farm—even a full-scale, profitable business.

    You likely won’t be Elon Musk, but you could be the millionaire supplying eggs to hotels and institutions in your region.

    It doesn’t start by reading how to start a layer poultry farm.No.

    It all starts in the mind.

    Once you believe it’s possible, your mind begins spotting opportunities, finding creative solutions, and tackling problems.

    You don’t need a perfect plan today—just a firm belief: “I can do this.”

    The rest follows.

    3.Know How To Raise The Birds

    Belief is powerful—but without the practical skills, you’ll struggle.

    You can’t be wealthy from keeping layers chicken without actually knowing how to keep the chicken.

    You must know how to manage your layers farm.

    These are the essential areas to learn:

    • Breed selection
    • Housing (Ventilation,space,security)
    • Health and disease control (Biosecurity, vaccination,isolation)
    • Feeding(Feed formulation)
    • Layer cycle management(Production period)
    • Maximizing egg production
    • Waste management

    Even if you hire staff, these areas are your farm’s backbone.

    You must lead with confidence.

    4.Treat Your Layer Farm Like A Business

    A layer farm is a business first—farm second.

    It is more than just animals—it’s a business with real responsibilities.

    You need to understand:

    Marketing and sales strategies (finding buyers, contracts)

    Cash flow—tracking income and expenses

    Negotiating deals and setting prices

    Legal and licensing requirements

    Identifying markets (hotels, schools, institutions)

    Market trends: egg prices vary with seasons and holidays

    Record keeping: production logs, health records, expenses

    Many farms fail because the owner knows poultry but not business.

    Ignore the business side at your risk!

    Keeping your layer farm profitable means paying attention to both the chickens and the cash.

    Many successful farmers built their farms by treating them exactly like companies.

    The technical and business know-how of layers chicken farming is what we give you for FREE here at Secret Layers.

    Just register below so you don’t miss a single secret/tip.

    5.Tap Into Value Addition Of Eggs

    Want to turn a tray of eggs from KES 500 into KES 1,500?

    That’s value addition.

    (Pasteurized liquid eggs…Selling for Ksh 350 each(In 2021..what about now?))

    Basic eggs fetch low prices and face seasonal demand swings.

    Beyond selling fresh eggs, you can create additional income through:

    Liquid eggs – pasteurized, sold to bakeries or hotels.

    Egg powder – shelf-stable for remote markets.

    Egg crisps/snacks – popular packaged treats.

    Home baking or packaged egg meals

    Organic/free-range eggs – higher market price.

    By-products – egg shells.

    Even by simply selling to processors,you can fetch higher prices.

    Processors often pay more by offering contracts and input support to farmers, reducing your market risk .

    You can choose one or more products depending on your resources and capacity.

    This isn’t just theoretical.

    Farmers are actually beating low egg prices by processing and adding value to their eggs.

    Here is a woman from Kenya, Fridah Kaaria making pasteurized liquid eggs and selling at prices way higher than the market price of raw eggs.

    ‎https://youtu.be/Pf_LzIE2NwY?si=ycNuNSrDjLeYxei8‎

    Great!

    You’ve just learnt how to start a layer poultry farm.

    You now have the 5 essential things you MUST know for building a successful layers poultry farm:

    1.A purpose that fuels you everyday.

    Do the 3 Why exercise.Write it down.

    2.A strong belief in yourself and your future farm

    3.Solid practical know-how you can rely on.

    Read.Find a guide.

    4.A well structured business foundation that drives profit.

    Subscribe to Secret Layers to get all this information.

    5.Smart value addition strategies that maximize every egg

    Pick one.Learn the process.Start small.

    What you should do next;

    Share this post with other aspiring layer farmers – especially those who dream of turning a handful of chicks into a legacy.

    Comment below with your biggest takeaway – or tell me what thing feels most exciting(or intimidating) to you.

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