How do you sell your tray of eggs for Ksh.2,000 or even Ksh.5,000?
Well, you don’t. Nobody in their right mind will buy a tray for that crazy amount when they can get it somewhere else for Ksh.350. I personally wouldn’t either.
But wait, not so fast.
Why do we have $1 bags and $1,000 bags? Can’t you also have Ksh.350 trays of eggs and Ksh.2,000 premium trays?
Drumrolls…
Yes, you can. And there’s only one secret to that: increase the value of your eggs so they’re worth more than what you want to sell them for.
The reason I’ll buy your tray of eggs for Ksh.350 is because I believe it’s worth more than that. The reason I won’t buy it for Ksh.2,000 is because I believe it’s not worth that much.
So, how do you make your eggs worth Ksh.2,000? That’s the billion-shilling question.
And here’s the million-shilling question.
You’ve probably heard of advice about processing eggs to increase their value. While those are true and important, they’re not the real gold in value addition of eggs.
Let’s look at 6 practical ways you can make more money from your eggs.
Pay more attention to the last 2.
Numbers 5 and 6.
1. BOILED EGGS
You’ve seen this before. An egg you would have sold for Ksh.12 can be sold boiled for Ksh.30 with little added cost. It’s the simplest form of value addition of eggs, though not always easy to scale.
Selling all your eggs as boiled is unreasonable, but depending on your location, selling even a percentage as boiled can give you a good return.
2. BAKING
Eggs are a key raw material in bakeries. If you know how to bake, here is a chance to turn eggs into higher-value products.
Instead of waiting for someone to buy your tray at Ksh.350, you can bake cakes, pastries, or bread and sell them for much more.
For best practice, treat your bakery and your farm as two separate businesses. Let your bakery buy the eggs from your farm, so you keep proper records and profits clear.
Kimani, a farmer from Kenya is doing this profitably.
https://youtu.be/wHPsX8bLhQg?si=tUldF2t2j3ZH58cz
3. LIQUID EGGS
Now we get to serious money.
Collecting and pasteurizing liquid eggs makes them:
Easier to handle
Longer lasting
Simple to use
Liquid eggs can be sold as whole, whites only, or yolks only. They’re preferred by bakeries, hotels, and even gym enthusiasts.
In 2021, a 350ml bottle went for Ksh.350, and from one tray you can make about 5 bottles. Do the math!
This requires some machinery and branding, but it’s a high-value opportunity with great scalable potential.
Here’s how one woman in Kenya is processing liquid eggs.
https://youtu.be/noJ4FU39-u8?si=_c567QQvAgNYCId_
4. POWDERED EGGS
Next to liquid eggs are powdered eggs. These are widely used in bakeries, pharmaceuticals, and by athletes. Powdered eggs are easy to transport, have a long shelf life, and attract premium clients.
Like liquid eggs, this method requires investment in equipment, but the returns can be significant.
Here’s one woman from Nigeria successfully doing this.
https://youtu.be/qm5k56XFaRw?si=DHoxMEHYKf-UdAGd
5. OFFER BUNDLES
Value is always about perception. An egg I want for supper is ordinary. An egg that saves my life is worth more,priceless.
Here are examples of how to bundle value:
Home delivery : Save your customers time and they’ll pay more.
Quality guarantee: Clean, unbroken eggs fetch a premium.
Freshness promise: Offer non-refrigerated, fresh-from-farm eggs.
Customer support: Teach new customers how to cook simple egg recipes.
These small extras make your eggs stand out and allow you to charge more without feeling like you’re overpricing.
Here’s an Indian company that combines most if these.
https://youtu.be/OdYVO5vXvWI?si=Yy-3FQefzAGPP83W
6. CREATIVE VALUE ADDITION
The greatest form of value addition of eggs comes from your creativity. Think differently and test new ideas. Here are practical options:
Farm-to-table subscriptions — Deliver weekly egg boxes to families for a premium.
Branded grading & packaging — Sort eggs into large, medium, premium and use simple branded cartons.
That the power of packaging and branding.
Here’s another amazing example🤯
https://pin.it/7stFrp10b
Recipe or meal kits — Pair eggs with a recipe card (e.g., omelette kit) to sell convenience.
Corporate & event packs — Supply branded trays for offices, hotels, and events.
Partnerships with bakeries/cafes — Offer exclusive supply deals for stability.
Specialty eggs — Try small runs like free-range or smoked eggs for higher prices.
Teach & sell — Share quick recipe guides or demos alongside your eggs.
Try and try.
Keep what works and drop what doesn’t. This is how you innovate beyond the traditional value addition of eggs.
Register for our regular Layer Chicken Digest Tips via email to get tips on how to structure your offer bundles and value ideas👇🏿
Nothing great is built through ordinary thinking. Don’t get stuck complaining about low prices. Instead, find creative, profitable ways to make your eggs worth more.
Remember this: when you provide more value than your price, customers will happily pay.
See you next Friday!
Carlos Deche
carlosdeche4040@gmail.com | secretlayerske@gmail.com