Secret Layers

Tag: Egg production

  • 6 Reasons Why I Chose Day Old Chicks Over Point Of Lay

    I have been having a debate with myself for quite some time about whether I should choose day old chicks or just buy point of lay birds.

    If you’re interested in layer poultry farming but you haven’t started yet, you’re more likely to face the same dilemma.

    Should I buy day old chicks and raise them for about five months before I start earning, or should I buy point of lay birds and start making money next week?

    This was so real for me that I ended up writing a blog post about the differences between day old chicks and point of lay to help anyone struggling with the same issue.

    And if you’ve been a follower of my Facebook and X (which I highly recommend you follow by the way… you’re missing a lot), you already know I prefer day old chicks to point of lay birds.

    In this post, I’m going to show you why I chose day old chicks—not to convince you, but to show you my thought process. Hopefully, you’ll learn something from it.


    1. Little Capital Required To Start

    One day old layer chick costs around Ksh.150 right now(2025), while point of lay birds cost between Ksh.500–Ksh.1500, depending on age and seller.
    For me, day old chicks are a better option because they require less money to acquire the birds.

    At first, I won’t have that much capital. Day old chicks give me a chance to start with a small budget and grow from there. This doesn’t include the cost of feeding for the 4.5 months, but at least I can start the poultry business with little money and buy more feed as I continue.

    Let’s say I want to start with 100 birds.

    🔴Day Old Chicks

    ✅Day Old Chicks cost
    100 × 150 = Ksh.15,000

    ✅Each bird needs about 1.25kg in 8 weeks
    100 birds × 2.5 = 250kg
    One 50kg bag = Ksh.4,000

    Cost of 250kg

    250 × 4000/50 = Ksh.20,000

    Total = Ksh.35,000



    🔴Point Of Lay

    ✅Point of lay birds cost

    100 × Ksh.850 = Ksh.85,000

    Total = Ksh.85,000


    And that’s just the birds. I haven’t bought even one bag of feeds.

    So you see the difference. A huge Ksh.50,000.

    And this is before feeds. This is why day old chicks work for me—they let me start small as I continue finding money.

    Caution: Make sure you have money to continue feeding your birds. If not, you’ll end up killing your chicks or selling them at a loss.


    2.Learning Opportunity

    A good number of people hate school, but this type of learning is different.
    And remember if you’re not learning, you’re dying.

    Humans grow when they learn new things, and that’s exactly what day old chicks offer.

    They give you a chance to learn how to:

    – Prepare before receiving chicks
    – Brood correctly
    – Follow a vaccination schedule
    – Maintain strong biosecurity

    You get to learn these for almost five months. Point of lay birds don’t give you this chance. They have already been brooded, most vaccines done, and all you get is a near-finished product.

    Where is the fun in being handed success on a silver platter?

    The amount of knowledge I’ve gained from brooding alone is massive. If I had planned to buy point of lay birds, I wouldn’t have bothered learning about brooding or vaccinations.

    3. They’re Easier And Safer To Source

    Getting 100 point of lay birds is easy.
    But what if your farm grows and now you want 5,000 birds?
    How easy will it be to source 5,000 point of lay birds from one place?
    Let me tell you—it’s as easy as getting rich quick in farming. Yes, I scared you there, but it’s true.

    As your egg business grows, sourcing point of lay birds becomes difficult. You’ll need to buy in small batches from different sellers, and I personally don’t want that.

    On the other hand, if you wanted 10,000 day old chicks today, you know where you would get them. Big hatcheries supply them all over Kenya, and they are credible compared to most point of lay sellers—mostly farmers like you and me.

    Another sourcing problem with point of lay birds is the lack of transparency.
    You don’t know:

    – If the vaccination records are true
    – If the feeding program was followed
    – If the birds are uniform
    – If the birds are healthy
    – Or even their exact age

    Many farmers buy “18-week-old” birds expecting eggs in one week, only for them to start laying two months later. Others buy mixed breeds, including dual-purpose chickens instead of hybrid layers.

    Worst of all, some farmers buy birds that fall sick or die the next day—even with updated vaccination cards.

    Imagine paying Ksh.85,000 for 100 point of lay birds only for them to die. You don’t want that.

    This almost never happens with day old chicks if you buy from regulated hatcheries.

    Day old chicks vs Point of lay image
    Day old chicks vs Point of lay birds

    4. They Offer Control Over Your Business

    Day old chicks give me full control over my business.
    I choose when to stock, how to brood, what to feed, which vaccines to use, and how to raise my flock.

    You can’t do that with point of lay birds.

    What if you want to stock next month, but your supplier’s birds are still three weeks old? You wait.
    You also don’t control how they brooded, fed, or handled those birds.

    Big layer poultry farms don’t buy point of lay birds. They all buy day old chicks and raise them themselves. Why? Because control is everything. Even cost control.

    Plus remember, the seller wants profit. If their feed prices were high, they’ll pass that cost to you.

    Control your business if you want to scale your poultry farm.

    5. Profitability

    Day old chicks are simply more profitable than point of lay birds.
    The only advantage point of lay have is quick cash, which doesn’t last.

    With day old chicks, you control your production cost from the beginning.
    With time, your brooding becomes effective, mortality stays low, your cost stays down, and you get maximum production from your layers.

    This results in:

    – More eggs
    – Better profits
    – Predictable performance

    Something that is hard to achieve with point of lay birds because the foundation is out of your hands.

    And if you want, you can even sell your own point of lay birds later and profit from your skills. I’m not saying you should—but you can.


    6. Fun

    Lastly, day old chicks are fun.
    They’re like babies—many babies.
    You get them on day one of life and you raise them to maturity. They don’t get married, but they lay eggs. Hallelujah!

    By the way that’s normal😅

    The sad part is selling them off as ex-layers.

    And Fun is part of our Secret Layers core values.


    If you’re not fun, buy point of lay birds.


    Those are the six reasons why I chose day old chicks and point of lay birds.
    They give me control, the ability to scale, and I enjoy doing it.

    Let me know in the comments what you will choose for your farm—DOC or POL—and why. You might have better reasons, and I’d love to know.

    If brooding is the main challenge stopping you from choosing day old chicks, get this Free Layer Poultry Farming Guide and I’ll send you a Free Brooding Guide next.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.

    Name

    See you next Friday!

    carlosdecje4040@gmail.com

    secretlayerske@gmail.com

  • Everything You Need To Know About Layer Poultry Farming

    Ludwig Wittgenstein
    ‎“The limits of my language mean the limits of my world.”


    ‎You can’t operate expertly in a field if you don’t understand the words that define it.
    ‎
    ‎This is everything you should know about layer chicken, layer poultry farming and the business of layers.
    ‎
    ‎The list will be updated every week with new information.
    ‎
    ‎Please learn.
    ‎
    ‎
    ‎Layers – Adult hens raised primarily for egg production. In layer poultry farming, layers are the backbone of your egg business, providing consistent daily eggs once they reach maturity.


    ‎
    ‎Pullets – Young female chickens, usually under 20 weeks old, that have not yet started laying eggs. Pullets are the future layers of your flock.


    ‎
    ‎Day-Old Chicks (DOCs) – Newly hatched chicks, only a day old. Farmers buy day-old chicks to rear them into pullets or point-of-lay birds for egg production.


    ‎
    ‎Point of Lay (POL) – Birds that are about 16–20 weeks old and ready to start laying eggs. Point-of-lay hens are ideal for farmers who want to begin egg production quickly.


    ‎
    ‎Feeder – A container or tray used to provide feed to your birds. Using the right feeder in layer poultry farming ensures minimal feed wastage and healthy growth.


    ‎
    ‎Drinker – Equipment that supplies clean water to chickens. Proper drinkers are crucial for layers’ health and optimal egg production.
    ‎


    ‎Brooding – The process of keeping chicks warm, usually with a heat source, during their first few weeks. Brooding is critical to prevent chick mortality.


    ‎
    ‎Incubator – A machine used to hatch eggs artificially by maintaining the right temperature and humidity. Incubators allow farmers to hatch chicks without using a broody hen.


    ‎
    ‎Mortality – The number of birds that die within a flock over a given period. Low mortality rates indicate good management in layer poultry farming.


    ‎
    ‎Layer Mash – A balanced feed specially formulated for laying hens to maximize egg production and quality. Layer mash provides the nutrients needed for strong shells and healthy layers.


    ‎
    ‎Bird – A general term for chickens, hens, or roosters in your flock. In layer poultry farming, the term usually refers to your egg-laying hens.


    ‎
    ‎Feed to Egg Conversion Ratio (FCR) – A measure of how efficiently a layer converts feed into eggs. Lower FCR means better efficiency and higher profitability.


    ‎
    ‎Ex-Layers / Spent Layers – Hens that have completed their peak laying period and are no longer productive. Farmers often sell them for meat or dispose of them responsibly.


    ‎
    ‎Debeaking – A management practice where part of a chicken’s beak is trimmed to prevent feather pecking or cannibalism. Debeaking helps protect your flock in crowded layer farms.


    ‎
    ‎Culling – The process of removing weak, sick, or unproductive birds from the flock. Culling ensures only healthy layers remain for maximum egg production.


    ‎
    ‎Litter – Bedding material, like wood shavings or straw, used on the poultry house floor. Proper litter management keeps your birds healthy and reduces disease risk.


    ‎
    ‎Cages – Enclosures used to house layers, especially in commercial layer poultry farming. Cage systems help manage feed, water, and egg collection efficiently.
    ‎


    ‎Newcastle Disease – A highly contagious viral disease that affects chickens, causing respiratory issues and high mortality. Vaccination is critical to protect your flock.
    ‎


    ‎Infectious Bronchitis (IB) – A viral disease in poultry that affects the respiratory system and egg production. Proper biosecurity and vaccination reduce the risk.


    ‎
    ‎Marek’s Disease – A viral disease in chickens that causes tumors and paralysis. Vaccinating day-old chicks helps prevent Marek’s in your flock.
    ‎


    ‎Deworming – The process of giving chickens medication to remove internal parasites. Regular deworming keeps your layers healthy and improves feed-to-egg efficiency.
    ‎


    ‎Gumboro (Infectious Bursal Disease– A viral disease affecting young chickens, weakening their immune system. Vaccination protects your flock and supports healthy layer development.
    ‎


    ‎Starter Mash – A high-protein feed for day-old chicks to ensure healthy growth in the first few weeks. Starter mash is the foundation for strong pullets.
    ‎


    ‎Grower Mash – Feed given to pullets after the starter stage but before they begin laying eggs. Grower mash ensures proper growth and readiness for point-of-lay.
    ‎


    ‎Free Range – A system where chickens can roam outdoors for part of the day. Free-range layers often produce healthier eggs and can command a premium price.
    ‎


    ‎Pasture Raised – Chickens raised primarily outdoors on pasture with access to insects and grasses. Pasture-raised layers provide high-quality, nutrient-rich eggs and enjoy better welfare.

    See you next Friday!

    carlosdeche4040@gmail com

    secretlayerske@gmail.com

  • The Village Witch And The Farmer

    A Quiet Night Turns Strange

    Niss had just sold off her first batch of ex-layers.
    It had been a successful run — her birds maintained an impressive 80% laying rate the entire period. For a first-time farmer, that was nothing short of amazing.

    Now, she was taking a one-month break before bringing in her next batch. The chicken house needed time to dry after disinfection — an essential step to prevent disease transmission to new chicks.

    But that also meant no income for a whole month.

    She didn’t have enough savings to build another chicken house.
    And for a moment, she wondered, What will I do now?

    Voices In The Dark

    That night, around midnight, Niss was woken by faint voices outside her house.
    A woman’s voice.
    It sounded like she was talking to herself.

    “Is that the village witch?” Niss thought, half terrified.

    She sprang out of bed and crept toward the door.
    As she reached the hallway, the voices grew louder — but now there were two people.

    Her heart pounded hard, pumping litres of blood to her legs, ready to sprint for her still-short dear life.

    Then it hit her.
    Wait. That’s coming from my daughters’ room.

    She froze. Are they—? She didn’t want to finish that thought.

    Listening closer, she realized the voices were indeed her two daughters.

    When she asked why they were awake at midnight, their answer confused her even more. Something about a “masterclass” and “techniques” and “digital something.”

    Niss didn’t get it — not that night. She went back to bed, uneasy but curious.

    The Morning Revelation

    By morning, after another round of questioning, she finally understood:
    Her daughters had been attending an online masterclass on professional knitting.

    That surprised her — but it also sparked a thought.
    What if I did the same?

    What if she taught others what she already knew so well — layer poultry farming?

    She had seen people online making money teaching what they knew. Some even lived lavishly — nice cars, big houses, flashy lifestyles.

    Before she could dream too far, her daughters interrupted her thoughts.

    > “Mama, stop there,” they said.
    “That internet life is a lie. But you can make money from YouTube — not to buy a sports car, but enough to cover slow months like this.    ”


    That was all Niss needed to hear.

    “Then show me how,” she said eagerly. “I want to start right now!”

    Her daughters laughed.

    > “Chill, Mama. Take it slow. Remember how you prepared before starting your layer farm? That’s what you need to do for this too.”

    They were right.

    Before she started her poultry business, Niss had done months of research — visiting farms, asking questions, taking notes. Skipping that process now would be against her own rules.

    She had to learn again — this time, about content creation and online education.

    The Turning Point

    That morning, Niss made up her mind.
    She would teach poultry farming online, just like she raised her chicks — step by step, carefully, consistently.

    She would share her knowledge through videos, blog posts, and stories that help other farmers grow.

    Maybe it would work. Maybe it wouldn’t.
    But she was determined to earn that extra income — while teaching others the craft she loved.

    Why Don’t You Try It?

    If you’re a farmer, you probably have mountains of knowledge and experience others would love to learn from.

    And sometimes, there are slow months — when you’re between flocks, waiting for the next batch, or the market is just quiet.

    That’s when creating content can become your second source of income.
    You teach, you inspire, and you make a little extra money — all while building your farm into a loveable, trusted brand.

    So why not try it yourself?
    Start small. Start real.
    And remember, every great farm — and every great brand — starts with a single story.

    Get a Free copy of my Beginner Layer Poultry Farming Guide here.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Funeral (Part Two)

    If you missed part one read it here before you proceed👇🏿

    The Funeral (Part One)

    August 4th, 2025 — Monday

    “Bye. Have a good day,” Niss said to the pickup driver.

    She wiped her forehead. That was too much work for one day. All she wanted now was rest.

    Just as she reached for her door, she heard a voice behind her.

    “Enye.”

    Enye is a Mijikenda word that means The Owners. It’s used as you would say, Hello. Anyone home?

    Niss sighed. Who is this now? I just need a break.

    “Enye,” she answered back, walking toward the gate.

    It was her friend.

    After ten long minutes of African-style greetings and laughter, her friend finally asked,
    “I saw a pickup. What was it here for?”

    What? Niss wondered. You came all the way here just to ask that?

    Anyway.

    “Those were feeds,” Niss said. “I bought feeds for my birds. They were just delivering them. How are you doing with yours?”

    “Oh, me…” Her friend paused and smiled.

    “You see, I realized that feeds are the most expensive cost on a layer farm.”

    “Yes, that’s true,” Niss said confidently. “I spend crazy amounts of money on feed.”

    “And I figured out the best way to cut that cost,” her friend went on, “is to make your own feed.”

    She sounded proud.
    “So now I’m talking to some farmers and companies — maize, soybeans, sunflower — trying to make deals so I can get the raw materials. That way, I’ll make my own feed. If I cut that cost, I’ll get more profit. These feed companies are exploiting us. I won’t be one of their victims.”

    Niss nodded politely.

    “Anyway, have a good day,” her friend said, turning toward home.

    Niss just stood there. Her mind echoed one word: Why. Why. Why.

    The Funeral (2)

    October 15th, 2025 – Wednesday

    Niss’s phone rang.
    It was her friend again.

    She picked it up half-heartedly.

    “Guess what, Niss! I’ve gotten the contract!”

    “What contract?” Niss asked, confused.

    “For Ngerenya Secondary School! I talked to the principal. I told him I’m starting a one-thousand-bird layer farm and that I’d like to supply them eggs every week. And he said yes! I’m so happy.”

    She went on, voice bubbling with excitement.
    “Now I just need two more schools, and all my eggs will have a market once I start producing. I won’t even struggle.”

    Niss felt heat rising in her chest. Her hands trembled.
    Anger boiled inside her — not hate, but the kind that burns when someone just doesn’t get it.

    She took a deep breath and said it.

    “Friend.
    Number one — the principal lied to you.
    Number two — and most important — start your damn farm.

    Which eggs will you sell?
    Who will you be making the feeds for?
    Which chickens did you buy the land for?

    START your farm.”

    Then she hung up.

    Yellow day old layer chicks.Definitely still in brooding out on the farm with a spade - a commonly used farm tool/equipment
    It’s heartbreaking seeing your chicks.Whether on day one of arrival or any other time.

    Was that the death of a dream?

    Was it the end?

    Was that the end of their friendship?
    Niss didn’t know.
    But at least she knew she’d told her friend the truth.


    Are you like Niss’s friend?

    You keep planning.
    You keep talking.
    You keep making deals.

    But you never start.

    If that’s you — start now.

    Register below to get this Free Layer Poultry Guide and Regular Layer Chicken digest tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.


    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Funeral (Part One)

    January 7th, 2025 – Tuesday

    Schools had opened for the new year. The laughter, the shouting, the morning rush — all gone. Now, the neighborhood was dead quiet, like the calm after a storm.

    “You know, Niss,” her friend said, breaking the silence. “That thing we talked about — keeping layers. We should do it. It’s a good idea.”

    “Yeah, absolutely,” Niss replied. “I’ve been preparing. Reading, researching… there’s a ton of information in blogs, articles, even YouTube videos. It looks promising. I think I’m ready to start.”

    “Really? Well, good for you.” Her friend smiled. “How many are you planning to start with?”

    “I don’t know. I don’t mind starting with a hundred birds. It depends on how much money I can get.”

    “A hundred?” Her friend’s eyebrows shot up. Niss suddenly wondered what she’d said wrong.

    “How much profit will you even get from that? So small.”

    “Here’s my plan,” her friend whispered, leaning forward like she was about to share a secret. “I’m planning to start big — massive profits, you know? I want not less than a thousand birds. I heard an expert say anything less than that is pointless.”

    She paused, frowning. “But you know my piece of land — it’s small. If I keep a thousand birds, I’ll have no room left for maize or cassava. So for now, I’m saving. I want to buy a bigger plot. I hear Be Kanze is selling part of his land. That’s what I’m aiming for. When I start, it’ll be big — and fast.”

    “What do you think?” she asked.

    “I think it’s a dead plan,” Niss said flatly. “Let’s start with what we can for now.”

    “Not true. Just wait and see,” her friend replied, folding her arms.

    After a few more rounds of back-and-forth, Niss finally walked back home, unsure if she’d made her point — or lost it.

    The Funeral

    Yellow day old layer chicks.Definitely still in brooding out on the farm with a spade - a commonly used farm tool/equipment
    It’s heartbreaking seeing your chicks die. Whether on day one of arrival or any other time. It’s so tough.


    April 28th, 2025 – Monday

    “Hey, what’s that?” a voice called out behind her.

    Niss turned. It was her friend.

    “I’m burying two of my chicks. They died overnight,” Niss said quietly.

    “Chicks? Dead? What chicks?” her friend asked, puzzled.

    “Layer chicks — the ones we talked about. I bought a hundred and fifty. Now they’re a hundred and forty. Ten have died so far. I spoke to the vet, and he said a few deaths are normal. But it shouldn’t be too many.”

    “See? I told you. If you’d waited, this wouldn’t be happening. Plus, if you had a thousand birds and lost a hundred, you’d still have nine hundred left. That’s still good money,” her friend said, voice laced with concern.

    “Where are you with your plan?” Niss asked.

    “Oh, I’ve got the land now,” her friend said proudly. “So I’m saving for the next step — the structure, the chicks, equipment, and feeds. I heard prices have gone up again. Once I’ve saved enough, I’ll hire a contractor and buy my chicks.” She smiled, confident.

    “That’s good,” Niss said slowly, “but I think you’re wasting time.”

    “No, I’m not. Just wait and see.”

    Niss sighed and turned away. Maybe she should wait.

    For now.

    But she knew that this was the day she had buried her inexperience in brooding. The day of the funeral..

    (Part 2 drops next week Friday)

    Register below to get this Free Layer Poultry Beginners Guide and Regular Layer Chicken digest tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The 9 Layers Of The Cold Ground

    💪🏿I’ll Be A Millionaire From Eggs

    “I’m going to be rich.
    I’m going to make a lot of money.
    I’m going to be a millionaire.

    I’ll be selling my eggs every day — money in my hands each morning.
    Which job pays you every day? None.”

    🛌🏿Dreaming In Numbers

    Niss lay on her bed, half-asleep, half-awake. Her daughter had already left for school; Niss let herself rest for a few more minutes — just a little longer😅

    “Let me do some quick math,” she whispered to the ceiling.

    If I start with 1,000 birds, that’s 1,000 eggs a day once they start laying.
    At Ksh.20 per egg — that’s Ksh.20,000 a day.

    Her mouth went dry. Ksh.20,000?😱
    Times thirty. Ksh.600,000 a month.

    🤓Wait Till Mama B Hears

    She imagined Mama B’s face. She imagined the neighbours whispering — jealous, saying she had “jinis.” She smiled. She didn’t mind.

    The city rose before her like a promise: a better house, quieter mornings, no more wrangles with neighbours. She pictured herself checking the village once in a while but living somewhere with pavements and light.

    ⚠️The Stomach Knot Nobody Talks About

    Then the stomach-knots arrived — the same small panic she had felt before. Her heart skipped in a way she could almost taste it at the back of her throat.

    If layer poultry farming brings Ksh.600,000 a month, why isn’t everyone doing it?
    Is it that they don’t know? Or that they don’t have the money?

    📱One Google Search That Changed Everything

    She grabbed her phone and typed: Is layer poultry farming profitable?

    The results? -“You must be offline.” 😂She bought data. And the results returned.

    At the top: Layers vs Broilers: Why you should choose layers over broilers.
    It was from Secret Layers. She tapped the link and read the six reasons.

    💥When The Dream Cracks Wide Open


    One by one her assumptions fell away. Yes — steady cash flow. But something else hung on the page like a warning: raising layers is hard.

    Her chest tightened. The urge she usually felt when she was nervous pushed low in her belly. Layers can be profitable, yes — but the money doesn’t come easy. Her quick math had been a fantasy.

    📃The Cold Hard Truth On The Ground

    The 9 layers of cold ground.What you think you know about something is wrong until you do it.And on the ground,it's cold.
    Things on the ground are not what you think you know. The truth is cold. Real cold.

    This is what she realized:

    1. Having layers doesn’t guarantee daily sales. Marketing and selling takes time.


    2. Starting with 1,000 birds is far too risky for a beginner.


    3. Buying 1,000 chicks doesn’t mean 1,000 will reach laying age — she didn’t factor in mortality.


    4. Even healthy flocks don’t produce 100% — with good management, 80% is realistic.


    5. Ksh.20 per egg is retail. Bulk buyers pay less.


    6. You’ll likely sell in trays, not single eggs — and volume changes price.


    7. Ksh.20,000 per day is gross revenue — not net profit. Not even close.


    8. She hadn’t added expenses: daily feed, monthly labour, utilities, even a salary for herself.


    9. Nobody will care if she makes it. She has to do it for herself and for her children.

    There they are, the 9 things Niss had forgotten and she was reminded how things are different on the ground.

    🤐Nobody Cares

    Her neighbours were busy with their own lives; they weren’t waiting to cheer her on. The truth was sharp and lonely.

    🥚The Brown Image Of Hope

    As she scrolled away from the post, a brown image caught her eye — eggs and layer birds, simple and promising. It said: Register for free to get the guide.

    She registered. Then she opened her email.

    There it was:
    ✅ A beginner’s guide
    ✅ A printable purpose planner

    🔑From Fantasy To Plan

    She quickly read through the guides and oh boy! She was glad she did.

    She sat back and let the truth land in her skull. For the first time the fantasy and the work separated. The math stopped being a dream and began to look like a plan — one that required learning, humility and time.

    🚨Don’t Be Like Niss

    “I can’t believe I was just fantasizing about money without knowing anything about keeping layers,” she whispered. “Never again.”

    What’s in your head is very different from the work on the ground. Don’t be a spectator. Be the person in the arena.

    If you’ve ever pictured quick riches from birds and a single, neat calculation — stop. Learn the real steps first.



    👉 Register for free now and start the work with truth, not a fantasy.

    You’ll get our regular Layer Chicken Digest tips via email.

  • Layers Vs Broilers:Differences You Must Know

    You’ve decided to go into poultry farming, but now you’re stuck between layers and broilers, unsure of their differences.

    You don’t want to invest your hard-earned money blindly and fail because of limited information. That would be costly ignorance.
    ‎
    ‎The choice you make—whether to keep layers or broilers—will influence your time involvement, the costs you incur to start and manage your poultry farm, your profitability, and ultimately your happiness as a farmer.

    This guide aims to remove confusion by explaining 10 key differences between layers and broilers and adding a profitability score for both.
    ‎
    ‎Make the right choice for your poultry farm.

    Layer chicken vs broiler chicken side by side showing physical differences
    Layer vs broiler chicken side by side – see the physical differences clearly.


    ‎What Are Layer Chickens vs Broiler Chickens?
    ‎
    ‎Before diving into differences, let’s define these two types of poultry.
    ‎
    ‎Broilers – Chickens bred and raised primarily for meat production.
    ‎
    ‎Layers – Chickens kept mainly for egg production.

    Here’s a quick Layers vs Broilers comparison.More details below:

    Feature LayersBroilers
    Main PurposeEggsMeat
    Startup CostsHigherLower
    Time to harvestStart laying at 18 weeksReady for sale 6-9 weeks
    Market StabilityStable demandDemand
    fluctuates
    Housing SystemBattery cage or deep litterMostly deep litter
    Vaccine
    Schedule    		Longer Shorter
    SpacingBigger(2-3sq ft/bird)Smaller(1-2 sq ft/bird)
    FeedsStarter
    Grower
    Layer    		Starter
    Finisher
    Profit TypeDaily income
    Continuous    		Quick
    One time batch
    Management LevelMore skilled
    Long term    		Easier
    Short term
    LightingLess
    14-18 hrs    		More
    24 hrs
    Profitability Score8.37.5
    (Check below for how it was compiled)

    (Layers vs broilers differences table)
    ‎
    ‎With that in mind, here are the 10 key differences in details.
    ‎
    ‎1. Startup Costs
    ‎
    ‎Startup costs for layers are significantly higher compared to broilers.

    This is because layers require more housing space, higher-priced chicks, a longer vaccination program, and more feed in their early months.
    ‎
    ‎For example, in Kenya in 2025, starting with 100 broilers costs approximately KSh 100,000, whereas 100 layers could cost upwards of KSh 300,000.

    These figures are estimates and can vary based on region, type of housing, and market fluctuations.
    ‎
    ‎(Tip: I’ll soon publish a full, accurate cost breakdown for starting a layer poultry farm.)

    ‎
    ‎2. Time Commitment
    ‎
    ‎Layers require more time and commitment than broilers.

    While broilers are typically raised for a short period—6 to 9 weeks before slaughter—layers stay on the farm for up to 2 years as long as they remain productive.
    ‎
    ‎Because layers stay longer, they need continuous care, including vaccination follow-ups, debeaking, egg collection, and regular health monitoring.

    Broilers, on the other hand, have a shorter but more intensive cycle, allowing you to free up your time after each batch.
    ‎
    ‎
    ‎3. Market Dynamics
    ‎
    ‎The market for eggs is generally more stable than for broiler meat.

    In Kenya, there are significantly more broiler farmers than layer farmers, which means meat supply often outpaces demand. This can lead to price drops during peak seasons.
    ‎
    ‎Eggs, however, have a steady demand from institutions, hotels, retail shops, and households.

    Even better,layers give you more time to plan because they start laying at about 18 weeks (4.5 months), whereas broilers must be sold within 6 weeks. That short sales window for broilers means you should find your market before buying your chicks.
    ‎
    ‎
    ‎4. Housing Systems
    ‎
    ‎Layers can be raised in both battery cages and deep litter systems,     providing flexibility depending on your budget and management style. Broilers, however, are mostly raised on deep litter systems only.
    ‎
    ‎Imagine broilers in cages—uncommon and impractical due to their rapid growth and space requirements. If you want options for expansion or automation, layers offer more choices.

    Get detailed guides on layer chicken here
    ‎
    ‎
    ‎5. Vaccination Programs
    ‎
    ‎Because layers live longer, their vaccination schedule is more extensive.

    Vaccines for layers typically include Marek’s, Newcastle, Infectious Bronchitis, Gumboro, Fowl Pox, and periodic deworming.
    ‎
    ‎Broilers, on the other hand, have shorter lifespans and need fewer vaccines—mainly Marek’s, Newcastle, and Infectious Bronchitis.

    This makes broilers easier and cheaper to manage from a health perspective, especially for beginners.
    ‎
    ‎
    ‎6. Space Requirements
    ‎
    ‎Layers need more space per bird compared to broilers.

    They are active, long-lived, and require at least 2–3 square feet per bird. Broilers, by comparison, only need about 1–2 square feet per bird.
    ‎
    ‎This difference directly affects your housing investment. A larger poultry house for layers means higher construction costs upfront. If your available space is limited, broilers might be easier to start with.
    ‎
    ‎
    ‎7. Feed and Nutrition
    ‎
    ‎Feeding layers is more expensive in the long run because they go through multiple feed stages—starter, growers mash, and layers mash.

    Additionally, their feed must be rich in calcium and other minerals to support eggshell production, while protein levels stay moderate (16–18%).
    ‎
    ‎Broilers only need starter and finisher feeds, formulated with high protein levels (around 23%) to promote fast muscle growth. Because their cycle is short, their total feed cost per cycle is often lower, making broilers appealing for quick-turnaround ventures.

    Find more details on broilers best practices here
    ‎
    ‎
    ‎8. Profitability Potential
    ‎
    ‎Both layers and broilers can be profitable, but the pattern of profitability differs.

    Broilers deliver quick, one-time profits per batch, ideal if you want fast cash flow.

    Layers, however, offer stable long-term income through daily egg sales once production starts.
    ‎
    ‎Layers often have a higher profit margin because you buy birds once and earn from them continuously for about 22 months.

    Broilers require you to restock every 6 weeks, which can be labor-intensive but gives multiple opportunities to adjust market strategy.
    ‎
    ‎
    ‎9. Management Skills Required
    ‎
    ‎Managing layers is more demanding than managing broilers.

    Layers need specialized skills, including handling vaccinations, debeaking, egg collection, and monitoring productivity over a long period. However, once your layers are established, you don’t need to buy new birds for almost two years.
    ‎
    ‎Broilers are simpler in terms of management but require high attention during their short growth period. They need constant monitoring for weight gain, proper feeding, and quick marketing decisions.
    ‎
    ‎
    ‎10. Lighting Requirements
    ‎
    ‎Lighting needs also differ significantly. Layers require controlled lighting, typically 14–18 hours daily, to maintain egg production. Broilers, however, need near-constant lighting (24 hours) to encourage continuous feeding and rapid weight gain.
    ‎
    ‎This difference impacts your power costs and infrastructure decisions.
    ‎

    Profitability Score

    CriteriaLayers
    (Score 1-10)    		Broilers
    (Score 1-10)
    Startup Costs6
    (Higher but worth it)    		8
    (Lower)
    Time to returns7
    (Slower)    		9
    (Fast)
    Profit Stability10
    (Very stable)    		6
    (Seasonal
    Market Demand10
    (Strong & Steady)    		7
    (Fluctuating)
    Management Complexity7
    (Challenging but rewarding    		8
    (Simpler)
    Long Term Profit 10
    (Excellent)    		7
    (Moderate)
    Average Score8.37.5

    (Layers vs broilers differences in profitability)

    Layers have it🥳

    If you’ve already decided it’s layers, I have a step by step guide on how to start your layer chicken farm the right way here

    And to start you off,

    Enter your details to grab a copy of my free printable guide and regular Layer Chicken Digest tips via email:

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name


    Which Option Carries More Risk?
    ‎
    ‎Risk depends on your resources and experience.

    Layers require more startup capital, long-term commitment, and skilled management, but they also provide steady income after maturity. You won’t see returns until after 4.5 months when they start laying, so patience is necessary.
    ‎
    ‎Broilers carry a different risk. Their short cycle means that if you fail to secure a market quickly, your birds continue eating expensive feed while gaining weight beyond market standards.

    Unfortunately, most buyers won’t pay extra for heavier birds, leaving you with slimmer profit margins—or even losses.

    ‎
    ‎Which Should You Choose?
    ‎
    ‎The decision between broilers and layers depends entirely on your goals.

    If you prefer long-term, stable income and are willing to invest more time and capital upfront, layers are ideal. If you want quick turnover and have a reliable meat market, broilers may suit you better.
    ‎
    ‎Think about your financial resources, available space, time commitment, skill level, and long-term vision. Choose what aligns with your goals, even imagining what you’d be comfortable managing for the next decade—eggs or meat?
    ‎
    ‎Common Questions Beginner Farmers Ask
    ‎
    ‎1. Can you keep both layers and broilers together?
    ‎Yes, you can keep both on the same farm, but never in the same house. Maintain two separate poultry houses at a safe distance to prevent disease transmission.
    ‎
    ‎2. Layers vs broilers—Which is Better?
    ‎There’s no universal answer. The better choice is the one that matches your current financial position, skill level, and business goal. Carefully weigh startup costs, time involvement, and market potential before deciding.
    ‎
    ‎3. Which is best for small farms?
    ‎For small farms with limited capital, broilers are often the better starting point because of lower upfront costs and faster returns.
    ‎
    ‎Finally,
    ‎
    ‎The layers vs broilers differences go beyond just eggs versus meat. They influence your time, money, and long-term profitability. Understand your goals clearly and then choose the option that matches your situation.
    ‎
    ‎If you want to explore layers further, check out for my upcoming detailed guide on the cost of starting a layer poultry farm. It will include cost by cost breakdown and projected revenue and profits.

    See you next Friday!

    Carlos Deche

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • 7 Qualities Of A Successful Layer Chicken Farmer

    Be like DR.STARR and master the 7 qualities of a successful layer chicken farmer required for a profitable and sustainable layer farm.

    Remember the quail farming craze of 2010?

    Kenyan farmers invested heavily, only for many to lose millions when the market crashed.

    One farmer even released 3,000 quails into the wild because he could not sustain the business.

    But what was the real problem?

    Were quails themselves a bad idea?

    Not really. Some people actually became millionaires during that time. So why did some farmers succeed while others failed?

    The difference often lies in character, values, and qualities rather than just resources. Sometimes success comes not from what you have but from who you are.

    In this post, I’ll show you how adopting the DR. STARR framework can transform your layer farming journey.

    DR. STARR is an acronym representing 7 qualities of a successful layer chicken farmer – essential traits every farmer must have.

    1.DESIRE

    Napoleon Hill, in Think and Grow Rich, calls desire “the starting point of all achievement—the first step toward riches.”

    You don’t necessarily need deep passion for chickens to succeed in poultry farming, but you must cultivate a strong desire to succeed in keeping layers.

    Wishing for success is not enough. Instead, develop a desire so strong it becomes an obsession. Then plan definite ways to achieve your goal and back those plans with persistent action. When your mind obsesses over success, it naturally finds ways to make it real.

    Look around you.

    Every great achievement you’ve ever had probably began as a thought—a simple desire in your mind. Your layer chicken farm is no different: desire first, then achievement.

    2.RESILIENCE

    Resilience is the ability to recover quickly from difficulties.

    Poultry farming, like any business, comes with challenges. Birds may die from disease, feed prices may spike, or theft might wipe out your flock.

    What will you do when these setbacks happen? Quit? Blame the government, imported eggs, or bad luck? Or will you come back stronger?

    The answer defines success. Those who quit easily never see profits. In contrast, resilient farmers adapt and rebuild after every challenge.

    For instance, Dr. Daniel Masaba, a successful Ugandan layer farmer with 30,000 birds today, once lost 700 birds (Almost half of his flock at the time) in a disease outbreak. Instead of giving up, he rebuilt with improved biosecurity.

    Today, his farm thrives because of his resilience.Persistence keeps you moving forward; resilience helps you rise after falling. Together, they keep you in business long enough to see the “crazy profits.”

    3.SPIRITUALITY


    Surprisingly, spirituality plays a significant role in farming success. Here, spirituality involves two things: Mission and Faith.

    Mission:

    Why does your farm exist? Is it just for money, or does it serve a bigger purpose?

    While earning KES 100,000 a month is a great financial goal, having a purpose beyond money gives you drive even when challenges arise.

    It keeps you motivated before the money comes and even after it arrives.

    Faith:

    Faith is believing in things you cannot yet see.

    You already exercise faith daily—when you go to sleep trusting you’ll wake up or travel believing you’ll arrive safely. Likewise, you must believe you can succeed in poultry farming even before it happens.

    When faith combines with mission, your farm gains a powerful foundation. You’re not just running a business; you’re pursuing a purposeful calling.

    For a step-by-step guide to finding your spiritual goal and why, check out our free worksheet—https://secretlayers.co.ke/blog/how-to-start-poultry-farmingthe-5-things-every-layer-chicken-farmer-must-know/

    4.TEAMWORK

    To be a leader, you must first be a good follower.

    And being a good follower involves working as a team and following the teams goals and mission.

    That lesson applies directly to farming because you’ll interact with many people: employees, customers, suppliers, and even government officers.

    Lack of teamwork often creates unnecessary workload, employee turnover, and lost partnerships.

    Successful poultry farmers, on the other hand, know how to work well with others and build strong professional relationships.

    Here’s a tip I use to promote teamwork: treat everyone as a partner in your business. Listen to them, ask better questions, and encourage collaboration. Even friends can offer valuable insights when you view them as informal consultants. Remember, we always go farther together.

    5.ACCOUNTABILITY


    Accountability is one of the toughest yet most valuable qualities to develop.

    It’s different from responsibility.

    Responsibility means admitting you made a mistake.

    Accountability goes further: learning from that mistake and preventing it from happening again

    For example, if feed prices rise, accountability means acknowledging you failed to stock up when prices were low, then creating a plan to buy in bulk next time.

    If an employee ignores biosecurity rules and your flock dies, accountability means accepting you hired and trained poorly—then improving your hiring and training process.

    Mastering accountability forces you to create systems and solutions that strengthen your farm, ensuring mistakes are not repeated. It’s a powerful habit not just in business but in life.

    6.RESOURCEFUL

    Being resourceful doesn’t mean having plenty of resources; it means making the most of what you have.

    Imagine you need to travel from Nairobi to Mombasa but can’t afford a plane ticket. What do you do? You take a bus. You still reach Mombasa, just in a different way. That’s resourcefulness—finding alternatives when things get tough.

    On your layers farm, money may run out, customers may switch suppliers, or markets may slow down. Will you give up, or will you find creative solutions to keep moving forward?

    Resourcefulness often awakens your creativity.

    You begin to see possibilities where others see dead ends. That ability keeps your farm alive and thriving when others fail.

    7.READER

    If you’ve reached this part of the blog, congratulations—you’re already a reader!

    And that’s an essential quality.

    Elon Musk once said he learned how to build rockets by reading two books a day. Similarly, farmers who continuously learn stay ahead of the curve. Reading exposes you to new concepts, tools, and opportunities that others miss.

    Even dedicating 10 minutes a day to reading about best poultry farming practices can compound into significant knowledge over time.

    With today’s fast-changing agriculture industry, staying informed is crucial to staying competitive.

    Start with reliable sources: books, research papers, credible blogs, newsletters, and even worksheets like the ones we offer at Secret Layers.

    (If you haven’t already, sign up for our free Layer Starter Kit,weekly poultry tips and tutorials- It’s totally FREE)

    Here are other reliable sources:

    https://www.kalro.org for poultry research and farmer insights

    https://kilimo.go.ke for poultry news updates

    You now have the blueprint for being a successful layer chicken farmer.

    Find out about The 5 Things You Should Know Before Starting a Layer Poultry Farm:

    https://secretlayers.co.ke/blog/how-to-start-poultry-farmingthe-5-things-every-layer-chicken-farmer-must-know/‎‎


    Being like DR. STARR—having Desire, Resilience, Spirituality, Teamwork, Accountability, being Resourceful, and becoming a Reader—makes you more than just a farmer.

    It positions you as a successful, future-ready poultry entrepreneur.They are the qualities of a successful layer chicken farmer you’ve been looking for – the ‘cheat code’ for success in the poultry business.

    These qualities may seem personal, but they directly influence how you run your farm, how you handle challenges, and how quickly you grow.

    Start working on them today. Build the poultry business mindset first, then apply the skills. Combine your character with knowledge and watch your layers farm thrive—regardless of market challenges.

    And if you haven’t already:

    > 📩 Register below for free for access to Secret Layers resources:

    ✅Beginners’ guide

    ✅ Printable Purpose Planner

    ✅Regular Layer Chicken Digest Tips

    Name

    See you next Friday!

    Carlos Deche

    carlosdeche4040@gmail.com

    secretlayerke@gmail.com

    secretlayers.co.ke

  • Step By Step Guide To Starting A Layer Poultry Farm

    Do you want to start a layers poultry farm and build wealth?

    Listen to this..

    True story:
    “I slaughtered and ate all my layer birds – One farmer I interviewed”

    (Layers chicken in a farm)

    That’s what happens when you rush blindly into layers chicken farming without a plan.

    Yes you can build wealth and achieve financial freedom just by keeping layers.

    But many beginners dive in without the right knowledge—and end up losing time, money, and hope on farms that never take off.

    Don’t be that person!

    In this post, I’m going to walk you through a simple, step-by-step guide on how to start a layers poultry farm—even if you have zero knowledge, no money, and no idea where to begin.

    Let’s get started…

    STEP 1 : JOIN SECRET LAYERS

    Yes, join us.
    Are we promoting our blog?
    Yes…and no.
    Here’s why.

    Before starting anything in life—especially something as delicate and costly as poultry farming—it’s wise to learn from someone already doing it successfully.


    Think of it this way:

    Would you go mountain climbing without a guide?

    No?

    Then don’t go into layers farming without one either.

    Proven models help you start ahead and take you further than you could go on your own.

    (How proven models can help you start a layers poultry farm: From Millionaire Real Estate Investor)


    Secret Layers exists to give you:

    Simple and practical information that helps you avoid failure.

    Daily tips to help you actually run your farm, not just dream about it.

    A community of people just like you—starting small, aiming big.

    Ask yourself:

    How will you raise your chickens right?

    Who will teach you about markets, pricing, and policies?

    Who will motivate you when you feel like quitting?

    How will you even know the best breeds?

    At Secret Layers, we’re building a tribe—a family of dreamers, doers, and believers. People like you.

    And guess what? You don’t have to walk this path alone anymore.

    So join us.

    👉 Register below for free to get access to Secrets Layers resources.


    Enter your email to get a free copy of my free Purpose Planner and regular Layer Chicken Digest tips via email:

    “PURPOSE PLANNER”

    I recommend you maximize and apply every bit of information you will get from Secret Layers.

    STEP 2 : CREATE A PLAN

    Congrats! You’ve joined the community. Now what?

    (Create a plan before you start a layers poultry farm)

    Let’s be clear:
    A layer farm is a business first, a farm second. And every business needs a plan.

    Not a long, boring 50-page plan for the bank.
    I mean a real, working, personal plan just for you.

    Let me share a little secret with you.No a big one:
    Business plans don’t fail because of what’s written in them.
    They fail because of what isn’t written.

    Nobody plans for losing a loved one.
    Nobody plans for fire, theft, or sickness.
    But these things happen.

    What protects you is vision—knowing where you’re going. That’s your anchor when life gets rough.

    Ask yourself:

    How many chickens do I want to keep?(5000, 10000)?

    What do I want my farm to look like in 5 years?

    Do I want to sell just eggs—or also manure, chicks, feed, or liquid eggs?

    Here’s a simple plan you can start with:

    🥅 Goals
    How big? (In terms of Birds, Revenue, Customers, Employees)

    How many birds are you going to start with?

    🎯 Mission
    What is your reason for doing this beyond money?

    🥚 Product
    Are you going to sell eggs only?

    Or you’ll also sell manure, feeds,or hatching chicks?

    ⚙️ Systems
    How will the farm run daily?

    Will you hire?

    If so, how will you train and manage them?

    🛡 Legal
    Planning to process, hatch, or produce feeds? You’ll need government approvals.


    📢 Communication
    Who will buy your eggs?

    Marketing – How will your buyers find you?

    Sales – How will you sell your eggs?

    What’s your customer service plan?

    💰 Cashflow
    Many buyers pay farmers 30 to 90 days later.

    How will you survive while waiting to be paid?

    This sounds like a lot—but we’ll simplify all of it for you in future posts and give you templates and checklists.

    STEP 3 : GET YOUR MONEY

    You’ve got the knowledge and the plan. Now you need the cash.

    ⚠️ Warning:
    If your goal is 10,000 birds, do not wait until you have enough money to start with 10,000 birds.

    Truth is, you won’t get that money. Or you’ll get it when you’re 60.

    And even if you do…
    Do you really think you can run a 10,000-bird farm on your first try?

    If you do – I like your confidence,but let’s be real.

    Start with what you can manage. Learn. Grow.

    In future posts, we’ll break down exact costs for starting with 100, 300, 500, or 1,000 birds.

    Here are the basics you’ll need to budget for:

    Water source (plus tanks)
    Chicks
    Housing
    Feeds (Up to point of lay)
    Vaccines and supplements
    Equipment (Feeders, drinkers, etc.)
    Salaries (If employing help)
    Miscellaneous (Transport, marketing)

    Knowing your startup cost saves you from running out of money before your chickens even start laying.

    STEP 4 : GET YOUR MARKET


    You are not keeping layers so you can eat all the eggs yourself.Or worse your birds.

    Let me tell you a true story..


    A farmer got so frustrated with losses and high feed costs, he slaughtered and ate his own chickens for 3 months straight. Of course sometimes adding it on greens.
    “Alikula mali.”

    Don’t be that farmer.

    Talk to potential buyers before you start.

    Neighbours
    Schools
    Shops
    Hotels
    Bakeries

    Ask them:

    How much they buy eggs for?

    How often they buy?

    How and when they pay?

    If they don’t match your goals, move on. Get a buyer who does.
    If possible, get a supply contract.

    It’ll give you confidence and reduce panic when eggs start coming in.

    But don’t let market worries stop you from starting.

    Layers take around 18 weeks to start laying, so you have about 4.5 months to find your buyers.

    STEP 5: GET A GUIDE

    You’re doing great.

    You’ve joined Secret Layers.

    You’ve created your plan.

    You’ve secured your money.

    You’ve found a market..

    Now get yourself a guide.

    Yes, we (Secret Layers) will guide you through content.

    But we’re not offering one-on-one help yet (it’s coming).

    So here’s what to look for in a real-life mentor:

    1.They are actively keeping layers (not just talking about it)

    2. They are affordable (could be your neighbour or someone you know)

    3. They are accessible (you can reach them when you need them)


    Why does this matter?

    Because farm problems don’t wait.

    Delayed intervention can be the reason between losing 2 birds and losing your entire flock.


    It can be the difference between making millions and losing millions – literally.

    Get a reliable person who can help when you need them most.

    STEP 6 : START

    You’ve done it all.

    It’s time.

    Start.

    Not tomorrow. Not when you have the perfect plan. Not when you have millions. START NOW.

    You won’t make money from a farm that only exists in your mind. You must take action.

    Think big. But start small.
    Every big layer farm you see started in someone’s mind—and with one step.

    Maybe you only have money for a water tank today. Start there.

    Maybe you can build the chicken house next month. Good. Do that.

    Start with what you have. Grow with what you get.

    You’ve waited long enough.

    Don’t delay your dreams any longer.



    As you may have noticed:
    This guide is for the complete beginner—someone who has the dream, but no information, no plan, no money, no market, and no guide.

    It’s not a strict rulebook to be followed religiously. It’s a proven path.
    Feel free to improvise and adapt it to fit whatever point you are.

    If you’ve already completed one or two steps—great. Just jump to the next one.

    I however recommend that whatever you do, don’t skip Step 1.

    👉 Register below for free to get access to Secrets Layers resources.

    Enter your details to grab a copy of the printable free guide and regular Layer Chicken Digest tips via email:

    “6 SIMPLE STEPS TO START A PROFITABLE LAYER POULTRY FARM”

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.

    We’re all learning. None of us knows it all.
    But together, we go farther.

    Carlos Deche

    secretlayerske@gmail.com

    carlosdeche4040@gmail.co.ke

    secretlayers.co.ke

  • Start Here:Your Journey To Profitable Layer Poultry Farming

    Are you a layer poultry farmer?

    Have you been dreaming of starting a layer poultry farm?

    Do you want to make more money from your layer birds?

    Do you want to start a profitable layer poultry farm? – Not a get rich quick.

    But…

    You don’t know where to start because you don’t have the information on what to do.

    The information you get about how to start layers farming from friends, YouTube or random websites is either too complex, impractical, irrelevant to you, scattered all over on websites full of ads or expensive.

    Sound familiar?

    If you’re already into layers farming, you might be stuck making small profits that can’t grow your farm – or worse losing money.

    If you’re still planning to start your layers farm, that dream keeps getting delayed.

    And slowly, doubts creep in.

    You start to feel like you can’t accomplish your dreams – that profitable layers farm, that other source of stable income, financial freedom(Whatever that means to you), quitting your job or even contributing to something great in your country and this world.

    You feel like your goals are slipping away.

    And it stresses you out and worries you.

    I Get It..Because I’ve Been There

    I know what it feels to be stuck, to want something more but not have the right information to move forward.

    I believe nobody should struggle to find basic, simple, practical and well organized knowledge in today’s world.

    You shouldn’t be losing money on your layers farm.

    You shouldn’t be making small profits than what you can get from your farm.

    You shouldn’t be wondering what to feed your birds, what to vaccinate them, how to price your eggs or where to find the market to sell your eggs.

    You shouldn’t be postponing your dream of starting that profitable layers poultry farm.

    Here’s What I Did..

    Years ago, I was in the same place.

    I decided to dig deep.

    I searched for every article, blog, report book and video I could find on layers poultry farming.I’ve spent over 10,000 hours learning(I’m still learning by the way) on this one topic – Layers poultry farming.

    (You may have heard of the 10,000 hour rule – It’s real)

    How many years is that by the way? *Assuming a normal work week day. Type in the comments below.

    And now, I’m giving it all to you – in one place.

    In simple and practical ways.

    Secret Layers

    Secret Layers is the first layers-only blog focused entirely on helping you succeed in layers poultry farming.

    No broilers. No other thing – just layers, eggs and how to make them profitable.

    When?

    Remember;

    Every week.

    Never miss a post.

    Enter your name and email address below to get updates delivered straight to you:

    Name

    What You’ll Get On This Blog

    Simple. Practical. Farmer focused information.

    Everything is actionable and clear.

    Here’s what you’ll get;

    Technical Guidance

    What you should know/do before starting Choosing the right Layer breeds Housing Layers feeding guides Brooding Layers vaccination and disease management Increasing egg production And many more

    Business Advice

    Business plans Start up costs
    Selling your eggs Marketing your eggs Distributing your eggs Business growth and development Managing cashflow Managing employees Legal and licensing And many more…

    *You don’t want to miss these – they’re the mistakes that quietly kill most layers farms*

    Interactive Learning

    Case studies Success stories of layers farmers Tips And many more

    And Niss’ story – Out fictional farmer with very real challenges, mistakes and wins.

    We’ll follow her as she tries to make her business plan, reduce feed costs, sell her eggs and grow her farm – you’ll learn with her, laugh with her and grow with her.

    You’re NoT Alone

    This is your blog.

    Your resource.

    Your secret weapon for building the profitable layers farm you’ve always wanted.

    You don’t have to lose money on your farm.

    You don’t have to make small money on your farm.

    You don’t have to postpone that 10,000 layer birds dream farm.

    You don’t have to ‘just survive’ with money problems.

    Just think about it…

    What if you had a stable alternative source of income – a profitable layers poultry farm.

    One that didn’t depend on family, a boss, a salary or office politics.

    You could finally quit that stressful job (or keep it without worrying about the pay)

    You’d clear those debts, pay off that loan and give your wife, kids and family the life they deserve.

    But more than that – you’d be doing something meaningful;

    Feeding your community Creating jobs Empowering others Inspiring change

    That’s the kind of success this blog is here to help you build – financial freedom with real purpose.

    (Layers chicken in a farm)

    Like John.F.K said ;

    “Ask not what your country can do for you — ask what you can do for your country.”

    Take the First Step NOW– It’s FREE

    Simple.

    Bookmark this page Join the email list for tips, updates and early access to secrets, tools and freebies.

    Enter your details to grab a copy of my free guide and regular Layer Chicken Digest Tips via email:

    “6 SIMPLE STEPS TO START A PROFITABLE LAYER POULTRY FARM”

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Join the Secret Layers Success Circle

    Be part of our community of like minded farmers.

    Big promise? Yes

    Can we deliver it? Absolutely

    See you next Friday!

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com