Secret Layers

Category: Niss Stories

  • The Story Of The 623 Silent Chickens

    A Cold Morning On The Farm

    It was one of those cold mornings that make you hug your jacket tighter.
    Niss woke up refreshed. She’d slept deeply, peacefully. Nothing special had happened, but she felt calm inside — ready for another day on her layer poultry farm.


    She went to her storage room to measure feed for her 22-week-old layer chickens. The morning was quiet.Too quiet.

    Even as she neared the chicken house, not a single cluck or flutter broke the silence.

    > “They must have slept well… just like me,” Niss thought with a smile.


    But her smile faded. Her birds were never this quiet during feeding time.
    Her heart began to race.


    A Silent Chicken House

    After disinfecting her shoes, she opened the door…..

    and froze.

    Inside, her chickens lay still on the litter.
    Not one moved.
    Not one made a sound.

    She felt dizzy. Her chest tightened. She reached for one bird — cold. Another — the same.
    All gone.

    623 layer chickens. Silent. Dead.

    Tears rolled down her face.
    She had done everything right — all vaccines, feeding schedules, and hygiene routines.
    There hadn’t been any sign of a disease outbreak nearby.

    When Everything You Did Right Still Fails

    Niss called the vet, her voice shaking. He arrived quickly, calm but serious.

    > “Did you notice any signs of disease?” he asked.

    “No,” Niss said. “They were fine last night. Though they didn’t finish their feed… and one bird looked sleepy, but it woke up.”


    The vet took a few samples for postmortem testing and left her with words she would never forget.


    Lessons No One Talks About

    Chicken feeder and chicken coop, probably for layer chicken in the background.
    One day your chicken might all die. Not because you did something wrong, but because it just happens sometimes.
    You have to be ready so you don’t give up.


    ✅ Diseases still attack even when birds are vaccinated.


    ✅ Vaccines are not 100% effective — always watch your flock closely.


    ✅ Isolate any sick-looking bird and call a poultry vet immediately.


    ✅ Never eat dead birds — you don’t know what killed them. It’s not safe for you.


    ✅ Sometimes, even when you do everything right, bad things just happen.

    That day broke Niss’s heart.
    But it also reminded her that farming isn’t just about feed and vaccines.
    It’s about expecting for the worst and being ready, patience, discipline, and resilience.

    Just like DR.STARR.


    Because sometimes, you can do everything right… and still lose.
    What matters is what you do next.

    💬 Your Turn

    Have you ever lost birds suddenly on your farm?
    Share your experience in the comments — your story might help another poultry farmer avoid the same pain.



    👉 Get a Free copy of my Layer Poultry Farming Guide and regular Layer Chicken Digest Tips here👇🏿

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    See you next Wednesday!

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Village Witch And The Farmer

    A Quiet Night Turns Strange

    Niss had just sold off her first batch of ex-layers.
    It had been a successful run — her birds maintained an impressive 80% laying rate the entire period. For a first-time farmer, that was nothing short of amazing.

    Now, she was taking a one-month break before bringing in her next batch. The chicken house needed time to dry after disinfection — an essential step to prevent disease transmission to new chicks.

    But that also meant no income for a whole month.

    She didn’t have enough savings to build another chicken house.
    And for a moment, she wondered, What will I do now?

    Voices In The Dark

    That night, around midnight, Niss was woken by faint voices outside her house.
    A woman’s voice.
    It sounded like she was talking to herself.

    “Is that the village witch?” Niss thought, half terrified.

    She sprang out of bed and crept toward the door.
    As she reached the hallway, the voices grew louder — but now there were two people.

    Her heart pounded hard, pumping litres of blood to her legs, ready to sprint for her still-short dear life.

    Then it hit her.
    Wait. That’s coming from my daughters’ room.

    She froze. Are they—? She didn’t want to finish that thought.

    Listening closer, she realized the voices were indeed her two daughters.

    When she asked why they were awake at midnight, their answer confused her even more. Something about a “masterclass” and “techniques” and “digital something.”

    Niss didn’t get it — not that night. She went back to bed, uneasy but curious.

    The Morning Revelation

    By morning, after another round of questioning, she finally understood:
    Her daughters had been attending an online masterclass on professional knitting.

    That surprised her — but it also sparked a thought.
    What if I did the same?

    What if she taught others what she already knew so well — layer poultry farming?

    She had seen people online making money teaching what they knew. Some even lived lavishly — nice cars, big houses, flashy lifestyles.

    Before she could dream too far, her daughters interrupted her thoughts.

    > “Mama, stop there,” they said.
    “That internet life is a lie. But you can make money from YouTube — not to buy a sports car, but enough to cover slow months like this.    ”


    That was all Niss needed to hear.

    “Then show me how,” she said eagerly. “I want to start right now!”

    Her daughters laughed.

    > “Chill, Mama. Take it slow. Remember how you prepared before starting your layer farm? That’s what you need to do for this too.”

    They were right.

    Before she started her poultry business, Niss had done months of research — visiting farms, asking questions, taking notes. Skipping that process now would be against her own rules.

    She had to learn again — this time, about content creation and online education.

    The Turning Point

    That morning, Niss made up her mind.
    She would teach poultry farming online, just like she raised her chicks — step by step, carefully, consistently.

    She would share her knowledge through videos, blog posts, and stories that help other farmers grow.

    Maybe it would work. Maybe it wouldn’t.
    But she was determined to earn that extra income — while teaching others the craft she loved.

    Why Don’t You Try It?

    If you’re a farmer, you probably have mountains of knowledge and experience others would love to learn from.

    And sometimes, there are slow months — when you’re between flocks, waiting for the next batch, or the market is just quiet.

    That’s when creating content can become your second source of income.
    You teach, you inspire, and you make a little extra money — all while building your farm into a loveable, trusted brand.

    So why not try it yourself?
    Start small. Start real.
    And remember, every great farm — and every great brand — starts with a single story.

    Get a Free copy of my Beginner Layer Poultry Farming Guide here.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Funeral (Part Two)

    If you missed part one read it here before you proceed👇🏿

    The Funeral (Part One)

    August 4th, 2025 — Monday

    “Bye. Have a good day,” Niss said to the pickup driver.

    She wiped her forehead. That was too much work for one day. All she wanted now was rest.

    Just as she reached for her door, she heard a voice behind her.

    “Enye.”

    Enye is a Mijikenda word that means The Owners. It’s used as you would say, Hello. Anyone home?

    Niss sighed. Who is this now? I just need a break.

    “Enye,” she answered back, walking toward the gate.

    It was her friend.

    After ten long minutes of African-style greetings and laughter, her friend finally asked,
    “I saw a pickup. What was it here for?”

    What? Niss wondered. You came all the way here just to ask that?

    Anyway.

    “Those were feeds,” Niss said. “I bought feeds for my birds. They were just delivering them. How are you doing with yours?”

    “Oh, me…” Her friend paused and smiled.

    “You see, I realized that feeds are the most expensive cost on a layer farm.”

    “Yes, that’s true,” Niss said confidently. “I spend crazy amounts of money on feed.”

    “And I figured out the best way to cut that cost,” her friend went on, “is to make your own feed.”

    She sounded proud.
    “So now I’m talking to some farmers and companies — maize, soybeans, sunflower — trying to make deals so I can get the raw materials. That way, I’ll make my own feed. If I cut that cost, I’ll get more profit. These feed companies are exploiting us. I won’t be one of their victims.”

    Niss nodded politely.

    “Anyway, have a good day,” her friend said, turning toward home.

    Niss just stood there. Her mind echoed one word: Why. Why. Why.

    The Funeral (2)

    October 15th, 2025 – Wednesday

    Niss’s phone rang.
    It was her friend again.

    She picked it up half-heartedly.

    “Guess what, Niss! I’ve gotten the contract!”

    “What contract?” Niss asked, confused.

    “For Ngerenya Secondary School! I talked to the principal. I told him I’m starting a one-thousand-bird layer farm and that I’d like to supply them eggs every week. And he said yes! I’m so happy.”

    She went on, voice bubbling with excitement.
    “Now I just need two more schools, and all my eggs will have a market once I start producing. I won’t even struggle.”

    Niss felt heat rising in her chest. Her hands trembled.
    Anger boiled inside her — not hate, but the kind that burns when someone just doesn’t get it.

    She took a deep breath and said it.

    “Friend.
    Number one — the principal lied to you.
    Number two — and most important — start your damn farm.

    Which eggs will you sell?
    Who will you be making the feeds for?
    Which chickens did you buy the land for?

    START your farm.”

    Then she hung up.

    Yellow day old layer chicks.Definitely still in brooding out on the farm with a spade - a commonly used farm tool/equipment
    It’s heartbreaking seeing your chicks.Whether on day one of arrival or any other time.

    Was that the death of a dream?

    Was it the end?

    Was that the end of their friendship?
    Niss didn’t know.
    But at least she knew she’d told her friend the truth.


    Are you like Niss’s friend?

    You keep planning.
    You keep talking.
    You keep making deals.

    But you never start.

    If that’s you — start now.

    Register below to get this Free Layer Poultry Guide and Regular Layer Chicken digest tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.


    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Funeral (Part One)

    January 7th, 2025 – Tuesday

    Schools had opened for the new year. The laughter, the shouting, the morning rush — all gone. Now, the neighborhood was dead quiet, like the calm after a storm.

    “You know, Niss,” her friend said, breaking the silence. “That thing we talked about — keeping layers. We should do it. It’s a good idea.”

    “Yeah, absolutely,” Niss replied. “I’ve been preparing. Reading, researching… there’s a ton of information in blogs, articles, even YouTube videos. It looks promising. I think I’m ready to start.”

    “Really? Well, good for you.” Her friend smiled. “How many are you planning to start with?”

    “I don’t know. I don’t mind starting with a hundred birds. It depends on how much money I can get.”

    “A hundred?” Her friend’s eyebrows shot up. Niss suddenly wondered what she’d said wrong.

    “How much profit will you even get from that? So small.”

    “Here’s my plan,” her friend whispered, leaning forward like she was about to share a secret. “I’m planning to start big — massive profits, you know? I want not less than a thousand birds. I heard an expert say anything less than that is pointless.”

    She paused, frowning. “But you know my piece of land — it’s small. If I keep a thousand birds, I’ll have no room left for maize or cassava. So for now, I’m saving. I want to buy a bigger plot. I hear Be Kanze is selling part of his land. That’s what I’m aiming for. When I start, it’ll be big — and fast.”

    “What do you think?” she asked.

    “I think it’s a dead plan,” Niss said flatly. “Let’s start with what we can for now.”

    “Not true. Just wait and see,” her friend replied, folding her arms.

    After a few more rounds of back-and-forth, Niss finally walked back home, unsure if she’d made her point — or lost it.

    The Funeral

    Yellow day old layer chicks.Definitely still in brooding out on the farm with a spade - a commonly used farm tool/equipment
    It’s heartbreaking seeing your chicks die. Whether on day one of arrival or any other time. It’s so tough.


    April 28th, 2025 – Monday

    “Hey, what’s that?” a voice called out behind her.

    Niss turned. It was her friend.

    “I’m burying two of my chicks. They died overnight,” Niss said quietly.

    “Chicks? Dead? What chicks?” her friend asked, puzzled.

    “Layer chicks — the ones we talked about. I bought a hundred and fifty. Now they’re a hundred and forty. Ten have died so far. I spoke to the vet, and he said a few deaths are normal. But it shouldn’t be too many.”

    “See? I told you. If you’d waited, this wouldn’t be happening. Plus, if you had a thousand birds and lost a hundred, you’d still have nine hundred left. That’s still good money,” her friend said, voice laced with concern.

    “Where are you with your plan?” Niss asked.

    “Oh, I’ve got the land now,” her friend said proudly. “So I’m saving for the next step — the structure, the chicks, equipment, and feeds. I heard prices have gone up again. Once I’ve saved enough, I’ll hire a contractor and buy my chicks.” She smiled, confident.

    “That’s good,” Niss said slowly, “but I think you’re wasting time.”

    “No, I’m not. Just wait and see.”

    Niss sighed and turned away. Maybe she should wait.

    For now.

    But she knew that this was the day she had buried her inexperience in brooding. The day of the funeral..

    (Part 2 drops next week Friday)

    Register below to get this Free Layer Poultry Beginners Guide and Regular Layer Chicken digest tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • The Principal And The Eggs

    Niss and the First Egg

    “Maaa! Come and see this!”
    Her daughter’s voice rang from the chicken house, urgent and excited.

    Niss sprang to her feet, heart racing, and nearly flew across the compound. She slipped into her gumboots, tugged on her overalls and gloves, dipped her feet in the disinfectant bath, and stormed inside.

    “An egg!” her daughter cried.

    For a moment, time froze. Niss’s heart swelled, her smile trembled, and her eyes filled with tears. This was the 19th week—the week she had been waiting for.

    “Here’s another one! And another!” her daughter shouted, unaware that her mother’s heart had already burst open, streams of joy gushing out.

    It felt like a miracle.

    From Joy To Worry

    But that was two weeks ago.

    Now, Niss stood in her storehouse, staring at 80 trays stacked neatly in rows. By the end of the week, she would cross 100.

    Her joy had turned into unease.

    Who is going to buy all these eggs?
    What if they go bad?
    What if they all break right here in the store?
    Who buys month-old eggs anyway?

    The questions gnawed at her.

    Doors Slammed Shut

    She tried everything.

    Her first stop was the local high school, where she pitched her eggs with hope in her voice. But the headmaster, a not-so-distant neighbor, turned her away.

    “We already have a supplier under contract. I can’t change that without the board’s approval,” he said.

    Board? What board? Niss thought bitterly. What board would choose rules over supporting a struggling local farmer? Deep inside, she suspected jealousy. Maybe he just wanted to see her fail.

    Still, she pushed on.

    She carried her eggs to the marketplace, setting them out for buyers. But not a single customer came near. The only tray she sold was to a wealthy-looking man who, she suspected, bought out of pity rather than need.

    Her stomach sank. This was not what she signed up for.

    She thought of the stories she had read of young millionaire farmers smiling beside heaps of eggs. Where did they sell? To whom? And what magic words did they use? No one had the answer.

    One Last Try

    That night, she added six more trays to her growing mountain and lay in bed, disappointment pressing down on her. Yet somewhere inside, a stubborn spark flickered. She decided to try one last move.

    There was a new private high school in the neighboring village, barely a year old. Maybe, just maybe, they would listen.

    The Breakthrough

    At dawn, Niss was at the principal’s office, waiting an hour for him to arrive.

    When he finally sat down, she took a deep breath and launched into her pitch:

    “My eggs are fresh and good. Your students will love them. They’ll grow strong, think sharper, and perform better. And by buying from me, you’ll be supporting a local farmer.”

    The Principal And The Eggs

    The principal and the eggs.

    The principal leaned back, studied her, leaned forward, then nodded.
    “Go bring all your eggs right now,” he said. “And make sure you can supply us every week.”

    Niss blinked, hardly believing it. Was it her words that convinced him? Or was he simply in urgent need of eggs? It didn’t matter. What mattered was that, at last, her eggs would leave the storeroom.

    Bigger Than She Dreamed

    That morning, Niss had woken up poor. By 9 a.m., she was holding nearly Ksh. 40,000 and, more importantly, a guaranteed weekly buyer.

    Unbelievable.

    She whispered to herself:

    It’s going to be harder than you think, harder than you plan for. But when the breakthrough comes, the reward will be bigger than anything you can imagine.

    She smiled faintly. She had heard those words somewhere before, maybe on Facebook. But now, they weren’t just words. They were her truth.

    If you want tips and strategies on how to sell and market your eggs.

    And enjoy money just like Niss, register for free for our regular Layer Chicken Digest Tips below.

    Name

    See you next Wednesday!

    Carlos Deche

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • THE ROSEMARY-FED CHICKEN

    Out Of The Cell

    Niss walked out of the police station feeling angry, guilty, and embarrassed.

    Grrrr. Her stomach rumbled. Hunger joined the list of things gnawing at her.

    The Cafe That Took Everything

    It was a long way home, so she slipped into a small café and ordered quickly. It had been ages since she last ate in a restaurant, and the thought itself felt strange. After what seemed like hours to the waiter, she finally settled on ugali skuma. The plate hit her table in five minutes, and by the seventh it was gone.

    She stared at the empty plate, stunned. That small food for seventy shillings? Rage burned hotter. This president will kill us all.

    Fumbling through her leso for coins, she came up empty. That’s when a man who had been watching her closely stood, paid her bill without a word, and left her more embarrassed than grateful.

    The Stranger With Promises

    She walked home, bracing herself for her children. She hadn’t seen them since yesterday, when she had left with her colleagues to riot against the merchants.

    But the riot hadn’t started there.

    It had started a few weeks back, in her own compound. She was seated with her kids one evening when a young man appeared. He looked sharp—probably a gym type, shoulders squared, the kind who seemed to know exactly what he was doing in life. Definitely not like my husband when he was young, she thought.

    He introduced himself as part of an NGO empowering women. His words dripped with promise. Twenty minutes later, he walked away with a KSh 20,000 commitment from her, paid in three installments. In her hands he left a bundle of seedlings. Rosemary.

    A Marvelous Scam

    Plant them, he said. In a month, they’d mature. His NGO would come for them and pay KSh 60,000. A three-times return. Marvelous, wasn’t it?

    True enough, the rosemary grew and matured right on time. But on the promised harvest day, no one came. One week passed. Two. Three. Nothing.

    The man had vanished. The NGO had never existed. And her money—gone.

    Chicken Don’t Wait

    That was the money Niss had set aside for her first batch of layers. Her chicks were now four weeks old. In another four, they would need growers mash. She thought she could “invest” the feed money, flip it fast, and come out with plenty. But the plan crumbled.

    Desperation turned to fury. She joined neighbors—victims of the same scam—and they stormed the streets, shouting, demanding answers. That night, they slept in a police cell.

    The Lesson In The Dark

    Sitting on the cold floor, Niss finally admitted the truth: it was her fault.

    She had ignored the one principle she’d read before: Go deep first, then go wide. The Secret Layers guide had always said it. Focus on one venture. Master it before chasing others. But she wanted shortcuts. Easy money. And now her birds were hungry.

    Rosemary Fed Chicken

    That afternoon, walking back toward her house, the lesson burned in her mind.

    Well, she thought, glancing at the stack of rosemary in the corner of her yard, at least I still have this. Is it edible? Maybe. But what if—

    Her lips curled into a sly smile.

    Rosemary-fed chickens. Eggs with a twist. Maybe people will pay for that. Maybe this is how I begin again.

    Register for our regular Layer Chicken Digest Tips below.

    Name

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    secretlayerske@gmail.com

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  • THE BEACH TRIP THAT CHANGED A MOTHER’S LIFE

    Niss : A Farmer At Heart

    Niss had always been a farmer. A vegetable farmer. She planted cabbages, sukumawiki, spinach, and kiswenya — a local herb.

    It was food, yes, but also her little business. Every six weeks she would harvest and sell at the local market.

    When Money Isn’t Enough

    The sales gave her some money to support her kids, but it was never enough.

    And truth be told, she wasn’t even sure if she made profits. She just sold, counted the cash in her hands, and because money came in on market days, she assumed she was doing fine.

    Was she really? She didn’t know.

    Stress That Won’t Let Go

    For the past three weeks, she had been trying to figure out how to get funding for her new idea — layer poultry farming.

    But the more she thought about it, the more her head burned and her heart raced. Stress became her daily companion.

    Sleepless Nights And Strange Fears

    At night, she couldn’t sleep. She tossed and turned, managing barely two hours after the first cock crowed, then nothing until the next night when the cycle repeated.

    Slowly, she started noticing something else: her dresses and skirts felt looser.

    “What is happening to me?” she wondered.

    “Could it be cancer? That’s what causes sudden weight loss, right? Or maybe TB? But I’m not coughing…”

    The Request That Stopped Her

    Before she could untangle her fears, her daughter walked in.

    “Mum, it’s been so long since we went out as a family. Why don’t we go to Bofa Beach tomorrow? Judith and Jay will be there too.”

    Niss stared at her for two minutes, silent, until a housefly almost flew into her open mouth.

    Finally, she said, “No. Why do you kids want a posh life? Don’t you see how we’re struggling? Do you think I’m like your uncle who makes big money off his employees? I’m not spending even a dime on a ‘walk.’ I’m trying to save every shilling so we can start this business!”

    Her voice was sharp, her anger louder than she meant.

    The Kids Take Action

    A few minutes later, she found her kids already packed, neatly dressed, ready to leave. “We’re going to stay at Uncle’s house tonight,” they said. “Tomorrow we’ll go to Bofa with them.”

    Niss’s heart sank. She felt angry, surprised, and pitiful all at once.

    What kind of mother have I become? What happened to taking care of my babies? To the fun we used to have?

    The Beach That Changed Everything

    A mother on a beach with her baby. Relates to Niss trying to escape the harsh layer poultry business struggles and reconnect with nature.
    Go to the beach often. The winds and waves are therapeutic and they help you reconnect with nature.

    That night, those questions wouldn’t let her rest. Finally, she made a decision. The next morning, she took her children to Bofa Beach herself.

    And for the first time in a long while, she laughed. The waves washed her worries, the sun warmed her heart, and she remembered what joy felt like. Watching her daughter talking to a boy, it struck her — her little girl was growing into a young woman, and she had almost missed it.

    If she kept ignoring moments like this, she would wake up one day and her children would be gone, grown, out of reach.

    A Lesson She Couldn’t Forget

    When they returned home that evening, tired but happy, Niss whispered to herself:

    “Family first. Money second.”

    That night, she slept early, peacefully.

    And with that, she learned the truth — you should never sacrifice yourself or your family, even while building a business. Know your priorities and give them the importance they deserve. Money can wait. Family cannot.

    To help you prioritize you life as you build your business, also read Finding Purpose On Your Farm

    And get this Free Printable Purpose Planner straight to your email.

    Secret Layers Purpose Planner to help you find a strong why for you layer poultry farm success
    Name

    See you on the blog!

    Carlos Deche

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • THE 9 LAYERS OF THE COLD GROUND

    💪🏿I’ll Be A Millionaire From Eggs

    “I’m going to be rich.
    I’m going to make a lot of money.
    I’m going to be a millionaire.

    I’ll be selling my eggs every day — money in my hands each morning.
    Which job pays you every day? None.”

    🛌🏿Dreaming In Numbers

    Niss lay on her bed, half-asleep, half-awake. Her daughter had already left for school; Niss let herself rest for a few more minutes — just a little longer😅

    “Let me do some quick math,” she whispered to the ceiling.

    If I start with 1,000 birds, that’s 1,000 eggs a day once they start laying.
    At Ksh.20 per egg — that’s Ksh.20,000 a day.

    Her mouth went dry. Ksh.20,000?😱
    Times thirty. Ksh.600,000 a month.

    🤓Wait Till Mama B Hears

    She imagined Mama B’s face. She imagined the neighbours whispering — jealous, saying she had “jinis.” She smiled. She didn’t mind.

    The city rose before her like a promise: a better house, quieter mornings, no more wrangles with neighbours. She pictured herself checking the village once in a while but living somewhere with pavements and light.

    ⚠️The Stomach Knot Nobody Talks About

    Then the stomach-knots arrived — the same small panic she had felt before. Her heart skipped in a way she could almost taste it at the back of her throat.

    If layer poultry farming brings Ksh.600,000 a month, why isn’t everyone doing it?
    Is it that they don’t know? Or that they don’t have the money?

    📱One Google Search That Changed Everything

    She grabbed her phone and typed: Is layer poultry farming profitable?

    The results? -“You must be offline.” 😂She bought data. And the results returned.

    At the top: Layers vs Broilers: Why you should choose layers over broilers.
    It was from Secret Layers. She tapped the link and read the six reasons.

    💥When The Dream Cracks Wide Open


    One by one her assumptions fell away. Yes — steady cash flow. But something else hung on the page like a warning: raising layers is hard.

    Her chest tightened. The urge she usually felt when she was nervous pushed low in her belly. Layers can be profitable, yes — but the money doesn’t come easy. Her quick math had been a fantasy.

    📃The Cold Hard Truth On The Ground

    The 9 layers of cold ground.What you think you know about something is wrong until you do it.And on the ground,it's cold.
    Things on the ground are not what you think you know. The truth is cold. Real cold.

    This is what she realized:

    1. Having layers doesn’t guarantee daily sales. Marketing and selling takes time.


    2. Starting with 1,000 birds is far too risky for a beginner.


    3. Buying 1,000 chicks doesn’t mean 1,000 will reach laying age — she didn’t factor in mortality.


    4. Even healthy flocks don’t produce 100% — with good management, 80% is realistic.


    5. Ksh.20 per egg is retail. Bulk buyers pay less.


    6. You’ll likely sell in trays, not single eggs — and volume changes price.


    7. Ksh.20,000 per day is gross revenue — not net profit. Not even close.


    8. She hadn’t added expenses: daily feed, monthly labour, utilities, even a salary for herself.


    9. Nobody will care if she makes it. She has to do it for herself and for her children.

    There they are, the 9 things Niss had forgotten and she was reminded how things are different on the ground.

    🤐Nobody Cares

    Her neighbours were busy with their own lives; they weren’t waiting to cheer her on. The truth was sharp and lonely.

    🥚The Brown Image Of Hope

    As she scrolled away from the post, a brown image caught her eye — eggs and layer birds, simple and promising. It said: Register for free to get the guide.

    She registered. Then she opened her email.

    There it was:
    ✅ A beginner’s guide
    ✅ A printable purpose planner

    🔑From Fantasy To Plan

    She quickly read through the guides and oh boy! She was glad she did.

    She sat back and let the truth land in her skull. For the first time the fantasy and the work separated. The math stopped being a dream and began to look like a plan — one that required learning, humility and time.

    🚨Don’t Be Like Niss

    “I can’t believe I was just fantasizing about money without knowing anything about keeping layers,” she whispered. “Never again.”

    What’s in your head is very different from the work on the ground. Don’t be a spectator. Be the person in the arena.

    If you’ve ever pictured quick riches from birds and a single, neat calculation — stop. Learn the real steps first.



    👉 Register for free now and start the work with truth, not a fantasy.

    You’ll get our regular Layer Chicken Digest tips via email.

  • THE MOTHER WHO MADE A DANGEROUS PROMISE

    A Busy Afternoon

    Niss was busy washing her youngest child’s school uniform. Monday was tomorrow, and the clothes had to be ready and ironed before bedtime. The sun was already low, casting long shadows across the yard. They had returned from church only 20 minutes earlier.

    Yes, these village churches—services often ran late. Today, the pastor had been recounting a five-year visit to her mother-in-law. Niss had left early because her daughter was sick. After what felt like a 10-hour prayer session from the pastor’s wife, her little girl was finally feeling better.

    She had asked her daughter to wash the uniforms the day before, but kids these days… well, they didn’t always listen. Niss hung the last uniform on the line and thought, “Thank God she’s fine now.”

    Maybe she should call the headmaster to explain that her daughter might miss school. But wait—the headmaster had been at church too. Surely he understood.

    The Weight Of Responsibilities

    Her mind wandered to other pressing matters:

    • School fees were unpaid.
    • She owed Ksh. 40,000 to her chama.
    • The monthly siblings’ meeting was coming up.
    • Her other 4 kids will soon be home for the holidays.
    • Her father had just left the hospital, and her mother needed support.
    • Kadzo’s wedding was coming, and she hadn’t contributed yet.

    Life was heavy. “I need money. And I need it fast. Otherwise, I might die in this village,” she muttered.

    Villagers might think life here is easy—food everywhere, no one goes hungry. But Niss knew better.

    A Glimmer Of Hope

    Later that night, while preparing supper and scrolling through Facebook, a familiar page caught her eye: Secret Layers.

    She had seen it before, but now it struck her—this could be her way out. The guide promised practical steps to earn more money, learn business, and take control of your life.

    Her heart raced. She wanted to try, but reality hit: no money, no experience, no one to borrow from, and she was in debt.

    This layers thing looks risky, she thought.

    How do you feed birds for 4.5 months without a single egg?

    What if they die?

    What if I run out of money?

    I didn’t even do well in primary mathematics,how can I do business… Never mind. It’s for the rich.

    A Daughter’s Plea

    “Maaa!” her daughter called, panic in her voice.
    “We have a trip to Gedi ruins next week! I don’t want to miss it like the previous one!”

    Niss’s chest tightened. Where was she going to get the money?

    “You won’t.”She mumbled.

    There it is.The dangerous promise.

    Could she keep it this time?

    She returned to the table, pushed aside the ironing, and opened her phone. She typed “Secret Layers” into the search bar, hit follow, and scrolled until she found the post she had been looking for:

    “Make a commitment and write it down. Date it. Sign it.”

    She smiled at the playful advice about cutting a finger and using a drop of blood like Ghost Rider. Just kidding!

    The Commitment

    Niss grabbed a notebook and wrote:

    03 September 2025

    I need to have money. I commit to keeping layers and making enough to support my family. I don’t want to disappoint my daughter.

    Signature.

    Relief washed over her. A burden lifted from her chest. A knife that had been half-stabbed into her heart seemed to vanish.

    She had no idea what lay ahead. She didn’t know the challenges, the risks, or the mistakes she might make. But she had made her choice. She had committed, and she had taken the first step.

    And sometimes, the first step—though hardest—is all you need to begin.

    Your Turn

    Have you made your commitment like Niss did?

    The first step may be the hardest but it’s also the most important.

    Start here

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