Category: Guides

  • The True Cost Of Starting A Layer Poultry Farm (2025)

    You’ve decided it’s layers you want to keep on your farm, and you’re asking yourself: how much will it cost to start?
    Or maybe you haven’t decided yet. Check the reason why I chose layers here — it will help you decide👇🏿

    6 Reasons Why I Chose Broilers And Why You Should Too

    You want to know how much you’ll need to start your farm.
    You want to plan, budget, or save for it.
    And you don’t want to be caught off guard by unforeseen costs or run out of money halfway through your project.

    You’re also tired of seeing so many different startup costs on the internet.
    Well, this is the realest startup cost estimate you’ll ever see.
    This guide is for you.


    Before We Start – 3 Things To Keep In Mind

    1. No figure you see on the internet is exactly what you’ll need.
    Don’t be happy if you find it’s little, and don’t be sad if it seems too much.


    2. There are many assumptions to be made and considered.


    3. It all depends on what you want and how you want it.

    When you’re calculating the cost of starting a layer poultry farm, always remember these points. Every farm is unique.


    Key Assumptions Used In This Guide

    ✅I used a standard price of Ksh. 4,000 for a 50 kg bag of feeds (starter, grower, and layers mash).
    Feed prices vary by type and location in Kenya.

    ✅A price of Ksh. 150 per layer chick has been used (2025 prices).

    ✅Under feeds, you’ll need to prepare for starter, grower, and one month of layer mash in your startup costs.
    That covers about six months before you sell your first egg.

    ✅No construction cost is included in these startup costs.
    This is because building materials and labor prices vary widely from place to place.

    ✅Labour costs are also excluded since they differ depending on whether you hire help or work on your own.
    Remember, even if you do all the work yourself, don’t forget to pay yourself a salary.

    I calculated the startup costs for 50 birds based on poll results from the Secret Layers ;

    Facebook and X pages.

    Detailed Breakdown Of Startup Costs For 50 Layers


    1. Chicks

    60 × Ksh. 150 = Ksh. 9,000
    I used 60 chicks to cover possible mortality — some chicks will die.

    Tip: Don’t forget transport costs from the distributor or hatchery to your farm. Many farmers do.
    I’ve included that under miscellaneous below.


    2. Equipment

    Estimated at Ksh. 10,000.
    I used the equipment list from this 28 equipments post and realistic prices for what’s really needed when starting small.


    3. Feed Costs


    When planning the budget for layer farming, feed is your biggest expense.
    Below is the estimate based on average poultry feed prices in Kenya in 2025.

    Starter Mash

    2.5 kg per bird in the first 8 weeks

    50 birds × 2.5 kg = 125 kg

    Since one 50 kg bag costs Ksh. 4,000:
    125 kg × 4,000 ÷ 50 = Ksh. 10,000


    Grower Mash

    9 kg per bird for 11 weeks

    50 birds × 9 kg = 450 kg

    450 kg × 4,000 ÷ 50 = Ksh. 36,000


    Layer Mash

    3 kg per bird for 1 month before you start selling eggs

    50 birds × 3 kg = 150 kg

    150 kg × 4,000 ÷ 50 = Ksh. 12,000


    Total feed cost:
    10,000 + 36,000 + 12,000 = Ksh. 58,000


    4. Medicines, Vaccines, and Supplements

    Estimated at Ksh. 6,000 from start to selling of the batch.


    5. Miscellaneous

    Estimated at Ksh. 8,700 (about 15% of feed costs)
    This covers day-to-day expenses, transport, and unexpected costs.
    Always include a buffer in your layer chicken startup costs.



    Total Startup Cost

    9,000 + 10,000 + 58,000 + 6,000 + 8,700 = Ksh. 91,000

    This is the estimated cost of starting a layer poultry farm with 50 birds in Kenya in 2025.

    How much does it cost to start a layer poultry farm? This table answers that for 50 birds
    The true startup cost of starting a 50 bird layer poultry farm in Kenya.

    Remember

    ✅ Construction costs (including cages or litter) are not included.


    ✅ I used 60 chicks to cover mortality.


    ✅ Transport costs are added under miscellaneous — most farmers forget this.


    ✅ Feed amounts include spillage and spoilage, which many startup guides ignore.


    ✅ Feed prices are standardized at Ksh. 4,000 per 50 kg bag, an average figure for 2025.


    ✅ A miscellaneous cost (15%) has been added for safety — almost everyone forgets this part.

    Practical Tips To Lower Your Startup Costs

    ✅ Buy feeds in bulk (especially starter and grower mash).


    ✅ Improvise equipment instead of buying everything new.


    ✅ For housing, repurpose an existing structure or use cheap local materials.


    ✅ Negotiate prices and avoid building a fancy chicken house just for show.

    Keeping your setup simple will significantly lower the cost of starting your farm.


    This guide has given you a realistic picture of the cost of starting a layer poultry farm in Kenya.
    With around Ksh. 91,000, you can start small with 50 layers, cover all basic costs, and begin your poultry business confidently.

    Would you start with 50 birds or more?

    Share your thoughts in the comments or tell me how you’re planning your layer poultry farming journey.

    Get this Free Layer Poultry Guide and get our regular Layer Chicken Digest Tips straight to your email.

    Free beginners guide to starting a profitable layer poultry farm. Step by step guide.
    Name

    See you next Friday!

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • HOW TO CHOOSE THE BEST LAYER BREED

    You’ve decided it’s layers you’re going to keep but you don’t know what to consider when choosing the best breed for your farm.

    If you’ve not yet decided it’s layers, please check this post where I give the 6 reasons that made me choose layers over broilers before you continue.

    There are over 40 layer chicken breeds, and it can feel overwhelming to select the perfect one for your farm.

    Although I’ve already shared my list of the Top 3 layer chicken breeds, I believe it’s even more useful to give you the factors you should consider when making your choice. That way, you’ll know how to pick the breed that best fits your goals and situation.

    These are 9 factors to consider. The first 3 are general factors, while the last 6 are chicken-specific factors that focus on the characteristics of the birds themselves.

    Hopefully, by the end of this guide you’ll be able to make the right choice of breed based on facts. And the best part? You’ll also be able to advise that friend of yours who’s just getting into egg production on what they should look for.

    GENERAL FACTORS

    1. GOALS

    When given 10 days to cut a tree, I’d take the first 7 sharpening the axe. You’ve probably heard this saying before.

    But here’s the best version — I got it from Seth Godin. He says it’s not just about sharpening the axe today. Instead, it’s about going back 20 years and asking: Which tree should I plant, and where should I plant it, so I can come back to cut it down 20 years later?

    That same thinking applies to farming.

    What is your goal with layer chicken farming?

    Are you planning to have a big commercial farm?

    Do you want to sell eggs for profit?

    Or is your plan to simply get a steady supply of eggs for your family?

    Maybe you just want a pet!😂

    This matters because different breeds have different egg production levels, require different levels of care, and some can even be quite fierce — not ideal if you’re looking for a pet.

    And if you want both eggs and meat, you should consider dual-purpose breeds like Kuroiler or Kenbro.

    👉 If you want to know which breed is best for commercial use and which one is better for personal use, check this guide.

    2. AVAILABILITY

    Don’t tell me you want to rear the Jersey Giant and you’re in Kenya — let’s say Kilifi.

    Why? Because you’ll most likely not find them locally. You’d either have to import or search endlessly. Honestly, I’ve never seen them here in Kenya. Maybe they exist somewhere, but I personally haven’t come across them.

    So, your choice of breed should depend on what is easily available around you. This way, you’ll save on transport costs and avoid unnecessary headaches.

    3. MARKET

    If your market prefers white eggs, get the White Leghorn. If your market prefers brown eggs, choose any of the other breeds.

    Don’t make the mistake of taking white eggs to a brown-egg market or brown eggs to a white-egg market. You’ll struggle to sell.

    Of course, you can still succeed if you focus on that small niche white egg market and serve it well — but that’s beyond the scope of this post. I’ll cover it in a future post.

    CHICKEN SPECIFIC FACTORS

    4. PRODUCTIVITY

    Different layer breeds have different levels of productivity. Hybrids usually have the highest.

    For example, ISA Brown will produce more eggs per year compared to a KenBro.

    So, for commercial purposes, you definitely want to choose the breed that gives you the highest number of eggs annually.

    5. FEED-TO-EGG CONVERSION

    This is the amount of feed a chicken eats that actually gets converted into eggs.

    For instance:
    Breed A: 1 chicken eats 100g of feed = 1 egg.

    Breed B: 1 chicken eats 150g of feed = 1 egg.

    Which one should you choose?

    Clearly, the one with the higher conversion rate, because it takes less feed to produce an egg. That means lower costs and more profit.

    6. LEVEL OF CARE NEEDED

    Are you a hands-on guy?

    Are you willing to learn how to manage chickens properly?

    Some breeds, especially Hy-Line, require a higher level of advanced care compared to breeds like ISA Brown or dual-purpose breeds.

    If you’re just starting out and want something simpler, go for breeds that need less specialized care.

    7. LOCATION

    Some breeds are suited for cooler, temperate regions,like the Brahma while others thrive in warm tropical areas.

    So, choose the appropriate breed for your climate to get the best results.

    Image of brahma chicken breed.A dual purpose breeds mainly kept in the cooler temperate regions.
    The brahma chicken breed mainly kept in the cooler temperate regions.You can see the feathers extending to her legs – They’re for protection against cold.

    8. ADAPTABILITY

    While some breeds are developed for specific regions, many can adapt and still perform well in both cold and warm areas.

    Breeds like ISA Brown, Hy-Line, and Lohmann Brown are known to do well in a wide range of conditions.

    9. DISEASE RESISTANCE

    In general, hybrids tend to have better resistance to diseases than pure breeds. This is because superior qualities are selected during their production.

    Most hybrid producers will specify the exact strengths of their birds, including the diseases they resist best. That makes it easier for you to choose.

    One Last Thing..

    Now you have a clear checklist to run through whenever a friend recommends a breed — or when you come across one online. This way, you’ll avoid making a choice you regret later.


    To help you even more, check out my recommendations for the top 3 layer chicken breeds in Kenya if you haven’t yet.

    Also register for free to get my guide plus the Layer Chicken Digest Tips via email.

    See you next Friday!

    Carlos Deche

    carlosdeche4040@gmail.com

    secretlayerske@gmail.com

  • 5 POWERFUL SOLUTIONS TO HIGH ANIMAL FEED COSTS IN KENYA

    How do you reduce feed costs on your farm?

    It’s the million dollar question every poultry and livestock farmer in Kenya is asking right now.

    Finding solutions to high animal feed costs in Kenya is urgent for every poultry and livestock farmer.

    Feed prices often take up to 70% of production costs, leaving farmers struggling to stay profitable. The 2024 Competition Authority of Kenya (CAK) report shows maize, soybean, and sunflower products have risen by over 30% in just two years.

    Last week, I shared the 7 main reasons why animal feed costs are high in Kenya.

    If you missed it, you can read that article here and also check out the official CAK report.

    Today, I’ll share my 5 practical and industry-level recommendations for solving this problem for good. These are not the usual “grow your own azolla” or “use black soldier fly” tips. They are strategies that, if implemented, can make farming more profitable — especially for layers farmers, which is what Secret Layers specializes in.

    The first three ideas focus on reducing feed costs directly. The last two focus on increasing the price you can charge for your eggs, so even if feed prices stay high, you remain profitable.

    1. GO BIG

    Big(200m long 2 floor chicken house)
    Going big gives you an edge in sourcing and formulating feeds.

    Scaling up is one of the fastest ways to cut feed costs. Larger farms can negotiate better prices with suppliers because they buy in bulk.

    Hypothetical example:
    Imagine you have 5,000 layers. Instead of buying feed in 50 kg bags, you order a full truckload. Your supplier might offer you a 5–10% discount for the bigger order. That’s money saved before the feed even reaches your store.

    Farmer action: If expanding your flock is not realistic, join or form a cooperative. When multiple farmers buy together, they gain the same bulk-buying power as a large farm.

    Stakeholder action: Support cooperative models by offering bulk storage facilities, transport discounts, or collective purchasing agreements.

    2. FORMULATE YOUR OWN FEEDS

    Making your own feeds can lower your expenses because you are sourcing raw materials directly and avoiding retail markups. This is one of the most effective poultry feed cost solutions available to Kenyan farmers.

    What to consider before starting:

    Can you source maize, sunflower cake, or soybean meal at good prices?

    Do you understand feed formulation for layers so you meet nutritional needs?

    Hypothetical example:
    Let’s say you have 1,500 layers. You decide to mix your own layers mash using maize bran, sunflower cake, and premixes bought directly from a miller. This could cut your feed costs by around 15–20% compared to agrovet prices.

    Farmer action: Learn feed formulation from extension officers or trusted training providers. If the investment in mixers is too high, share equipment with other farmers.

    Stakeholder action: Offer accessible training and affordable leasing of feed-mixing equipment to farmer groups.

    3. PRODUCE OUR OWN FEED INPUTS

    We can reduce feeds prices by producing our own farm inputs.Like such maize production at Galana-Kulalu.
    Massive maize production at Galana-Kulalu in Kenya.We can do the same for sunflower, soya beans and have our own feeds inputs.

    Kenya imports a lot of maize, sunflower, and soybeans for feed manufacturing. While countries like Uganda or Zambia may have larger production areas, we can still increase our own supply.

    By producing these crops locally and processing them into sunflower cake or soybean meal, we reduce dependence on imports and stabilize prices.

    Hypothetical example:
    A group of 10 poultry farmers could partner with crop farmers to grow sunflower on 50 acres. The harvest could then be processed locally, giving them cheaper sunflower cake than the market price.

    Farmer action: Secure long-term contracts with maize, sunflower, or soybean growers in your region to guarantee feed input supply.

    Stakeholder action: Create incentives for local feed input production including subsidies, irrigation programs and assured market purchases.

    4. VALUE ADDITION

    We don’t have to keep selling eggs for less than Ksh 500 per tray. Through value addition, you can sell your eggs at much higher prices. Processing eggs into liquid, powdered, or specialty products for bakeries, pharmaceutical companies, and retailers allows you to charge more.

    Hypothetical example:
    If you partner with other farmers to invest in a small pasteurization unit, you could supply bakeries with liquid eggs at prices that translate to more than Ksh.1500 per tray in value.

    Here’s Fridah Kaaria who processes liquid eggs in Central Kenya.

    Value addition of eggs - Pasteurized liquid eggs processed by Fridah Kaaria an entrepreneur in Kenya
    Pasteurized eggs processed by Fridah Kaaria an entrepreneur in Kenya.One 250ml bottle goes for Ksh.350(2021)


    Farmer action: Form groups to share the cost of processing equipment or supply your eggs to existing processors.

    Stakeholder action: Provide technical training for value-added egg production and help farmers access certified processing facilities.

    5. EXPORT OUR EGG PRODUCTS

    If Kenya can export coffee, tea, and miraa, we can also export eggs and processed egg products. Powdered and liquid eggs have long shelf lives and can be shipped regionally and internationally.

    Hypothetical example:
    A farmer cooperative could package powdered eggs and target markets in Rwanda, South Sudan, or even the Middle East. The cooperative could fetch premium prices if it meets export quality standards.

    Farmer action: Focus on producing clean, high-quality eggs and join export-ready farmer groups.

    Stakeholder action: Streamline export regulations for egg products and secure trade agreements with target countries.

    REALITY CHECK : THE ROAD AHEAD

    None of these solutions will happen instantly. Bulk buying requires capital. Feed formulation needs training. Exporting calls for regulatory support. But they are all achievable if farmers and stakeholders take coordinated steps. Even small actions today can lead to big changes in the industry.

    WHAT CAN YOU DO TODAY?

    Choose one or two strategies you can start working on now. Maybe that’s joining a buying cooperative, planting your own maize for feed, or exploring value addition opportunities.

    The goal is not just to make more money, but to build a stronger, more resilient poultry industry in Kenya.

    By applying these solutions to high animal feed costs in Kenya, we can create lasting change for farmers across the country.

    WAIT!

    Enter your details to grab a copy of my free guide and regular Layer Chicken Digest tips via email:

    “6 SIMPLE STEPS TO START A PROFITABLE LAYER POULTRY FARM”

    Name

    See you next Friday!

    Carlos Deche

    secretlayerske@gmail.com

    carlosdeche4040@gmail.com

  • STEP BY STEP GUIDE TO STARTING A LAYER POULTRY FARM

    Do you want to start a layers poultry farm and build wealth?

    Listen to this..

    True story:
    “I slaughtered and ate all my layer birds – One farmer I interviewed”

    (Layers chicken in a farm)

    That’s what happens when you rush blindly into layers chicken farming without a plan.

    Yes you can build wealth and achieve financial freedom just by keeping layers.

    But many beginners dive in without the right knowledge—and end up losing time, money, and hope on farms that never take off.

    Don’t be that person!

    In this post, I’m going to walk you through a simple, step-by-step guide on how to start a layers poultry farm—even if you have zero knowledge, no money, and no idea where to begin.

    Let’s get started…

    STEP 1 : JOIN SECRET LAYERS

    Yes, join us.
    Are we promoting our blog?
    Yes…and no.
    Here’s why.

    Before starting anything in life—especially something as delicate and costly as poultry farming—it’s wise to learn from someone already doing it successfully.


    Think of it this way:

    Would you go mountain climbing without a guide?

    No?

    Then don’t go into layers farming without one either.

    Proven models help you start ahead and take you further than you could go on your own.

    (How proven models can help you start a layers poultry farm: From Millionaire Real Estate Investor)


    Secret Layers exists to give you:

    Simple and practical information that helps you avoid failure.

    Daily tips to help you actually run your farm, not just dream about it.

    A community of people just like you—starting small, aiming big.

    Ask yourself:

    How will you raise your chickens right?

    Who will teach you about markets, pricing, and policies?

    Who will motivate you when you feel like quitting?

    How will you even know the best breeds?

    At Secret Layers, we’re building a tribe—a family of dreamers, doers, and believers. People like you.

    And guess what? You don’t have to walk this path alone anymore.

    So join us.

    👉 Register below for free to get access to Secrets Layers resources.


    Enter your email to get a free copy of my free Purpose Planner and regular Layer Chicken Digest tips via email:

    “PURPOSE PLANNER”

    I recommend you maximize and apply every bit of information you will get from Secret Layers.

    STEP 2 : CREATE A PLAN

    Congrats! You’ve joined the community. Now what?

    (Create a plan before you start a layers poultry farm)

    Let’s be clear:
    A layer farm is a business first, a farm second. And every business needs a plan.

    Not a long, boring 50-page plan for the bank.
    I mean a real, working, personal plan just for you.

    Let me share a little secret with you.No a big one:
    Business plans don’t fail because of what’s written in them.
    They fail because of what isn’t written.


    Nobody plans for losing a loved one.
    Nobody plans for fire, theft, or sickness.
    But these things happen.

    What protects you is vision—knowing where you’re going. That’s your anchor when life gets rough.

    Ask yourself:

    How many chickens do I want to keep?(5000, 10000)?

    What do I want my farm to look like in 5 years?

    Do I want to sell just eggs—or also manure, chicks, feed, or liquid eggs?


    Here’s a simple plan you can start with:

    🥅 Goals
    How big? (In terms of Birds, Revenue, Customers, Employees)

    How many birds are you going to start with?

    🎯 Mission
    What is your reason for doing this beyond money?

    🥚 Product
    Are you going to sell eggs only?

    Or you’ll also sell manure, feeds,or hatching chicks?

    ⚙️ Systems
    How will the farm run daily?

    Will you hire?

    If so, how will you train and manage them?

    🛡 Legal
    Planning to process, hatch, or produce feeds? You’ll need government approvals.


    📢 Communication
    Who will buy your eggs?

    Marketing – How will your buyers find you?

    Sales – How will you sell your eggs?

    What’s your customer service plan?

    💰 Cashflow
    Many buyers pay farmers 30 to 90 days later.

    How will you survive while waiting to be paid?

    This sounds like a lot—but we’ll simplify all of it for you in future posts and give you templates and checklists.

    STEP 3 : GET YOUR MONEY

    You’ve got the knowledge and the plan. Now you need the cash.

    ⚠️ Warning:
    If your goal is 10,000 birds, do not wait until you have enough money to start with 10,000 birds.

    Truth is, you won’t get that money. Or you’ll get it when you’re 60.

    And even if you do…
    Do you really think you can run a 10,000-bird farm on your first try?

    If you do – I like your confidence,but let’s be real.

    Start with what you can manage. Learn. Grow.

    In future posts, we’ll break down exact costs for starting with 100, 300, 500, or 1,000 birds.

    Here are the basics you’ll need to budget for:

    Water source (plus tanks)
    Chicks
    Housing
    Feeds (Up to point of lay)
    Vaccines and supplements

    Equipment (Feeders, drinkers, etc.)
    Salaries (If employing help)
    Miscellaneous (Transport, marketing)


    Knowing your startup cost saves you from running out of money before your chickens even start laying.

    STEP 4 : GET YOUR MARKET


    You are not keeping layers so you can eat all the eggs yourself.Or worse your birds.

    Let me tell you a true story..


    A farmer got so frustrated with losses and high feed costs, he slaughtered and ate his own chickens for 3 months straight. Of course sometimes adding it on greens.
    “Alikula mali.”


    Don’t be that farmer.

    Talk to potential buyers before you start.

    Neighbours
    Schools
    Shops
    Hotels
    Bakeries


    Ask them:

    How much they buy eggs for?

    How often they buy?

    How and when they pay?

    If they don’t match your goals, move on. Get a buyer who does.
    If possible, get a supply contract.

    It’ll give you confidence and reduce panic when eggs start coming in.

    But don’t let market worries stop you from starting.

    Layers take around 18 weeks to start laying, so you have about 4.5 months to find your buyers.

    STEP 5: GET A GUIDE

    You’re doing great.

    You’ve joined Secret Layers.

    You’ve created your plan.

    You’ve secured your money.

    You’ve found a market..

    Now get yourself a guide.

    Yes, we (Secret Layers) will guide you through content.

    But we’re not offering one-on-one help yet (it’s coming).

    So here’s what to look for in a real-life mentor:

    1.They are actively keeping layers (not just talking about it)

    2. They are affordable (could be your neighbour or someone you know)

    3. They are accessible (you can reach them when you need them)


    Why does this matter?

    Because farm problems don’t wait.

    Delayed intervention can be the reason between losing 2 birds and losing your entire flock.


    It can be the difference between making millions and losing millions – literally.

    Get a reliable person who can help when you need them most.

    STEP 6 : START

    You’ve done it all.

    It’s time.

    Start.

    Not tomorrow. Not when you have the perfect plan. Not when you have millions. START NOW.

    You won’t make money from a farm that only exists in your mind. You must take action.

    Think big. But start small.
    Every big layer farm you see started in someone’s mind—and with one step.

    Maybe you only have money for a water tank today. Start there.

    Maybe you can build the chicken house next month. Good. Do that.

    Start with what you have. Grow with what you get.

    You’ve waited long enough.

    Don’t delay your dreams any longer.



    As you may have noticed:
    This guide is for the complete beginner—someone who has the dream, but no information, no plan, no money, no market, and no guide.

    It’s not a strict rulebook to be followed religiously. It’s a proven path.
    Feel free to improvise and adapt it to fit whatever point you are.

    If you’ve already completed one or two steps—great. Just jump to the next one.

    I however recommend that whatever you do, don’t skip Step 1.

    👉 Register below for free to get access to Secrets Layers resources.

    Enter your details to grab a copy of the printable free guide and regular Layer Chicken Digest tips via email:

    “6 SIMPLE STEPS TO START A PROFITABLE LAYER POULTRY FARM”

    We’re all learning. None of us knows it all.
    But together, we go farther.

    Carlos Deche

    secretlayerske@gmail.com

    carlosdeche4040@gmail.co.ke

    secretlayers.co.ke